Cecilia Leung

Redesigned a mobile ordering app (30+ screens) by conducting user research, competitive analysis of three dessert brands, and usability testing with six users; produced wireframes, prototypes, and high-fidelity mockups that reduced checkout time by 40%. Built a scalable design system with 25+ WCAG-compliant components ensuring visual consistency across login, store selection, menu, and checkout. Designed a productivity dashboard consolidating six apps by defining user flows and interactive prototypes; delivered as a daily client resource. Also developed a responsive portfolio website (6 pages, 18 artboards) using Figma for wireframes and prototyping, implemented with Webflow and custom HTML/CSS/JavaScript.

Designed 150+ multi-channel assets annually (social media, email, web, print, billboards) for 20+ recruitment campaigns; applied visual hierarchy and typography principles to improve message scannability by 35% and digital engagement by 28%. Built reusable design systems and template libraries for 6 campaign types, reducing production time by 45% while ensuring brand consistency across 12 departments. Collaborated with marketing strategists, copywriters, photographers, and stakeholders in an Agile environment to manage 8-12 concurrent projects, consistently meeting tight deadlines.

Conducted 12+ stakeholder interviews with students and landlords to identify critical pain points (excessive search time, missing information architecture, and uncertain quality). Designed end-to-end platform (35+ screens) including authentication, search, messaging, payments, and reviews; created information architecture, user flows, wireframes, and interactive prototypes. Developed 3 personas and 2 journey maps using design thinking; validated wireframes with usability testing (5 students) and refined user flows.