I am a Taiwan-based digital media professional, currently contracting remotely from Taiwan as a Paid Socail Supervisor—no visa sponsorship required. I lead paid social across major platforms and manage end-to-end platform execution for a Fortune 500 global oral and personal care company across 10+ brands. With a background in media and marketing across APAC and North America, I drive portfolio growth, channel diversification, and data-driven optimization. I thrive in fast-paced teams and pride myself on turning data into actionable budget decisions, creative testing, and scalable social campaigns.

I am a Taiwan-based digital media professional, currently contracting remotely from Taiwan as a Paid Socail Supervisor—no visa sponsorship required. I lead paid social across major platforms and manage end-to-end platform execution for a Fortune 500 global oral and personal care company across 10+ brands. With a background in media and marketing across APAC and North America, I drive portfolio growth, channel diversification, and data-driven optimization. I thrive in fast-paced teams and pride myself on turning data into actionable budget decisions, creative testing, and scalable social campaigns.

Available to hire

I am a Taiwan-based digital media professional, currently contracting remotely from Taiwan as a Paid Socail Supervisor—no visa sponsorship required. I lead paid social across major platforms and manage end-to-end platform execution for a Fortune 500 global oral and personal care company across 10+ brands.

With a background in media and marketing across APAC and North America, I drive portfolio growth, channel diversification, and data-driven optimization. I thrive in fast-paced teams and pride myself on turning data into actionable budget decisions, creative testing, and scalable social campaigns.

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Language

English
Advanced

Work Experience

Senior Digital Media Specialist at Media/AMS
December 1, 2022 - Present
Manage a $22.7M North America paid social portfolio for a Fortune 500 global oral and personal care company across 10+ brands, leading planning and end-to-end platform execution. Grow portfolio 36% since 2023 (from $16.6M to $22.7M) through performance analysis and budget reallocation. Diversified channel mix: built Pinterest from zero to over $4M/year; TikTok grew 78%; Meta spend share reduced from 71% to 47%. Built benchmarking framework with the AMS team and WPP partners now running on Datarama, cutting monthly reporting turnaround to under a week and standardizing one source of truth for in-flight budget decisions. Led execution across Meta, TikTok, Pinterest, Reddit, Snapchat, LinkedIn, and X, directing a team of 3 on audience structuring, creative testing, and optimization.
Account Manager at Talent Basket
October 1, 2017 - December 1, 2021
Led cross-regional paid and organic social campaigns for Spotify, Airbnb, IHOP, and the Guam Visitors Bureau across Greater China, APAC, and North America. Generated $17M+ in media value; grew Spotify Taiwan’s followers 20% in one quarter through a series of organic social posts. Produced PATA-recognized campaigns: Best Travel Mobile App (2017) and Best Social Media Campaign (2018).
Marketing Executive at Talent Basket
June 1, 2016 - September 1, 2017
Ran digital and social strategy across 7 client accounts spanning Google Ads, Meta, content, and events.
Content Editor at World Wrist Watch/Luxury Watcher
September 1, 2015 - May 1, 2016
Taipei-based content editor for luxury watch publications, overseeing editorial content and production.
Editor at American Magazine Center
March 1, 2014 - April 1, 2015
Editor at Taipei-based American Magazine Center, contributing to editorial direction and content creation.

Education

BA in Communication and Arts, Minor in English at Wenzao Ursuline College of Languages, Kaohsiung City
January 11, 2030 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services