Available to hire
Hi, I’m Merced Alimudin Dasmariñas. I’m a marketing professional with hands-on experience across e-commerce launches, media relations, social media management, and brand marketing in fast-paced environments. I love turning insights into campaigns that boost awareness, engagement, and sales, while keeping a friendly and collaborative approach with teammates and partners.
I’m adaptable, data-driven, and passionate about trends and customer experiences. I enjoy building strong relationships with stakeholders and continuously learning new tools to optimize campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Tagalog
Advanced
Work Experience
Sales and Go-To-Market Lead at Vimilu Inc.
October 1, 2024 - December 1, 2025Launched e-commerce platform and identified media opportunities to support sales and brand visibility. Managed media relations, external communications, and public relations to maintain a strong brand reputation. Led event execution and go-to-market initiatives to drive awareness and engagement. Strengthened brand presence across digital and traditional channels, including social media management. Monitored and analyzed campaign performance, providing actionable insights to leadership. Served as primary contact for collaborations and sponsorships.
Marketing Associate at Rio Rebel Group
September 1, 2023 - April 1, 2024Identified media opportunities and maintained existing media relations. Promoted positive public awareness and maintained the company’s reputation through external communications. Spearheaded PR initiatives. Enhanced the company’s voice and presence through online and offline channels. Monitored and analyzed campaign effectiveness, providing insights to management. Handled social media engagements including comments, shares, tags, and stories.
Growth and Partner Relations at Spenmo
February 1, 2022 - March 1, 2023Assisted partnerships and business development with clients and partners. Supported creative strategies for events, campaigns, and initiatives. Provided growth insights and information for initiatives and collaborations with partners. Worked with the Sales team to improve partnership business approach. Managed social media platforms, including content strategy and calendar. Collaborated with the head branch's marketing team in Singapore to align content with the Philippines' channel.
Brand Marketing Assistant at Specialty Food Retailers Inc.
November 1, 2022 - March 1, 2023Created a competitive store performance presentation for 3 stores. Assisted with photo shoots, ensured product photography met target visuals. Aided in launching two Salad Stop stores, coordinating with suppliers and inspecting in-store collaterals. Coordinated with stores for deliveries and reminders. Digitally sourced and edited photos for social posts. Created a content calendar with a duration for launches.
Marketing Officer at Liwang Cafe
April 1, 2023 - September 1, 2023Managed social media platforms with a successful content strategy, published posts, and designed public-facing materials. Collaborated with the CEO and operations manager on innovations to improve in-store customer experience. Coordinated with suppliers and internal teams to support marketing campaigns and events.
VP for Logistics Department at DLSU-D Junior Marketing Association
September 1, 2021 - July 1, 2022Responsible for all operations and coordination of DLSU-DJM A’s projects. Managed logistics for events and activities. In charge of training and guiding trainees to perform tasks efficiently and effectively.
President at DLSU-D Junior Marketing Association
February 1, 2021 - August 1, 2021In charge of supervising events, departments, and each member’s well-being. Ensured departmental goals were met and represented the organization in collaborations with partner organizations. Led the development of a prominent booth design and brand activation at events.
Executive Vice President at DLSU-D Junior Marketing Association
September 1, 2020 - February 1, 2021Handled responsibilities of the President when unavailable. Monitored the executive board and department performance. Assisted in the execution of fundraising events and organizational initiatives.
Vice President for Internal Affairs at DLSU-D Junior Marketing Association
August 1, 2019 - June 1, 2020Negotiated with various organizations for event requirements. Built relationships with internal and external stakeholders. Represented the DJMA in collaborations and onboarding of new members, including a successful freshman day initiative.
Education
BSBA Marketing Management with specialization in Business Analytics at La Salle University - Dasmariñas, Cavite
January 1, 2018 - January 1, 2022Accounting and Business Management Track at Lyceum of the Philippines University Cavite, General Trias, Cavite
January 1, 2016 - January 1, 2018Qualifications
Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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