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Performance-driven digital marketer with over 10 years of experience across B2B and B2C environments, focused on driving measurable business outcomes through data-led decision making. Strong expertise in end-to-end digital channel implementation, campaign optimization, and backend execution across paid media and analytics platforms. Proven ability to analyze performance trends, translate insights into actionable strategies, and improve key metrics such as revenue, ROAS, CPA, and pipeline contribution. Highly hands-on, analytical, and results-oriented, with a continuous improvement mindset and openness to feedback to refine performance and scale impact.…Performance-driven digital marketer with over 10 years of experience across B2B and B2C environments, focused on driving measurable business outcomes through data-led decision making. Strong expertise in end-to-end digital channel implementation, campaign optimization, and backend execution across paid media and analytics platforms. Proven ability to analyze performance trends, translate insights into actionable strategies, and improve key metrics such as revenue, ROAS, CPA, and pipeline contribution. Highly hands-on, analytical, and results-oriented, with a continuous improvement mindset and openness to feedback to refine performance and scale impact.

Cedric Chang

Brand Strategist, Marketing Strategist, Content Strategist, +5

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Performance-driven digital marketer with over 10 years of experience across B2B and B2C environments, focused on driving measurable business outcomes through data-led decision making. Strong expertise in end-to-end digital channel implementation, campaign optimization, and backend execution across paid media and analytics platforms. Proven ability to analyze performance trends, translate insights into actionable strategies, and improve key metrics such as revenue, ROAS, CPA, and pipeline contribution. Highly hands-on, analytical, and results-oriented, with a continuous improvement mindset and openness to feedback to refine performance and scale impact.…Performance-driven digital marketer with over 10 years of experience across B2B and B2C environments, focused on driving measurable business outcomes through data-led decision making. Strong expertise in end-to-end digital channel implementation, campaign optimization, and backend execution across paid media and analytics platforms. Proven ability to analyze performance trends, translate insights into actionable strategies, and improve key metrics such as revenue, ROAS, CPA, and pipeline contribution. Highly hands-on, analytical, and results-oriented, with a continuous improvement mindset and openness to feedback to refine performance and scale impact.

Available to hire

Performance-driven digital marketer with over 10 years of experience across B2B and B2C environments, focused on driving measurable business outcomes through data-led decision making. Strong expertise in end-to-end digital channel implementation, campaign optimization, and backend execution across paid media and analytics platforms. Proven ability to analyze performance trends, translate insights into actionable strategies, and improve key metrics such as revenue, ROAS, CPA, and pipeline contribution. Highly hands-on, analytical, and results-oriented, with a continuous improvement mindset and openness to feedback to refine performance and scale impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

APAC Digital & Ecommerce Manager at OVHcloud

July 1, 2020 - Present

Strategized, developed and managed paid digital marketing channels across Google, Microsoft Ads (Bing), Facebook, LinkedIn, Outbrain, Account Based Marketing, Programmatic Ads. Enhanced paid media ad rank by incorporating SEO analysis via SEMrush to increase search engine rankings, pushing ads to the top positions. Developed email program based on business priorities for product launches, promotions, upselling, cross-selling with the right messaging. Managed website updates to ensure interface is up to date. Created reports to monitor ROAS and used insights to improve future digital actions.

APAC Digital Marketing Specialist at Western Digital SEA PTE LTD

August 1, 2019 - January 31, 2020

Drove a 60% increase in page followers across ASEAN markets (Singapore, Taiwan, Australia, South Korea and the rest of Asia) for WD Black launch across 9 countries. Managed daily community with improved customer interaction within 24 hours. Implemented a successful awareness campaign with over 1 million page views across 6 months for WD Black launch on social platforms; handled Outbrain & native advertising; in-market ads on YouTube and native platforms.

Digital Marketing Manager at Altitude Marketing Services Pte Ltd

January 1, 2018 - July 31, 2019

Led a 3-person team in the financial sector to oversee Facebook budgets across 8 pages; identified opportunities to target keywords to lower CPL in lead acquisition campaigns and delivered over 500 leads for a parental campaign. Developed over 500 social media content pieces. Provided Digital Marketing training for over 50 Financial Planners in terms of lead acquisition strategies. Secured over 15 compliant food media write-ups for campaigns such as the launch of Isaac Toast Singapore.

Senior Marketing Manager at Platinum Yoga Pte Ltd

August 1, 2016 - July 31, 2017

Grew social media presence to 4,000 followers. Maintained monthly page views of at least 10K with a low bounce rate at 52%. Targeted SEO keywords for 'Yoga in Singapore'. Generated 400 leads through merchant partnerships. Developed a yearly marketing calendar for both online and offline campaigns with automated scheduling.

Regional Marketing Manager at Real Yoga Pte Ltd

May 1, 2011 - May 31, 2016

Developed & executed SEO, SEM (Pay-Per-Click, Google Display Network, Call Tracking, Remarketing), Email Marketing (MailChimp or Constant Contact) on daily, weekly and monthly basis. Led the company to win SPBA by SPH (Most Promising Brand 2015). Collaborated with media advertisers (Shape Online, Yoga directory, Yoga Journal) and executed traditional marketing in ATL (SMRT & SBS Transit Advertising), BTL (HD Banners, Private Flyers Distribution, SMS blasts, brochures for all studios and public displays) for large-scale events such as Soulscape Asia @ Sentosa 2014.