Celia Martínez Barrios
Design and Production Manager with over 10 years of experience in menswear, specialized in building commercially driven collections and managing the end-to-end product lifecycle.
About
Design and Production Manager with over 10 years of experience in menswear, specialized in building commercially driven collections and managing the end-to-end product lifecycle. Highly focused on adapting to market trends and competitive conditions through continuous improvement and data-driven decision making.
Experienced in leading teams, coordinating with international suppliers, and optimizing costs through overseas production. Proven track record in full collection development, quality control, and scaling retail distribution while maintaining product competitiveness.
- 13 years' experience
- Joined July 2026
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Retail
- Manufacturing
- Consumer Goods
- Wholesale & Distribution
Work experience
Lead design and production management for menswear collections. Manage a team of 3–4 people and coordinate the full collection development cycle. Work closely with suppliers in Asia to ensure quality and cost control, balancing commercial competitiveness with production optimization. Track performance and continuously adapt product direction based on market signals, trends, and competition. Achievements include expanding distribution from 1 to 18 points of sale and increasing competitiveness through improved overseas production processes.
Coordinated the design team and supported end-to-end collection development. Performed trend and sales analysis to inform product direction and commercial fit, ensuring the team delivered relevant styles aligned with market needs.
Created product designs and developed technical specifications. Followed up on samples to ensure design intent, specifications, and quality requirements were met throughout development.
Education
Certifications and awards
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