Mireya Celic Ruiz Rosas

Creation of content for social media and paid media assets; collaboration in content conceptualization and copy optimization. Generation of AI-driven content for paid campaigns, as well as image and video editing. Execution and adaptation of designs for the Colombia team, unifying visual identity and ensuring brand consistency.

Design and management of internal communication materials in partnership with the People & Culture team. Optimization of graphic assets and digital flows for customer lifecycle campaigns (newsletters, emails, landing pages, user manuals, onboarding). Collaboration with the Growth team in the creation of visual assets for new product launch campaigns.

Graphic design for promotional flyers, POP materials and renders for retail offerings in more than 140 THD stores. Graphic development of the visual concept for the Head Cap 2023 campaign. Content for social media (posts, reels, stories) and collaboration on digital strategies focused on increasing brand engagement.