I’m Celina Klee, a director-level communications and public relations leader with 15+ years of experience guiding enterprise reputation, media relations, and executive visibility. I build integrated communications strategies that strengthen stakeholder trust, protect brand reputation, and turn clear messaging into measurable business impact across B2B, B2C, D2C, and healthcare-adjacent markets. I’ve led crisis and issues management, analyst and influencer engagement, CSR communications, and thought leadership programs—partnering closely with senior leaders to refine executive messaging, shape narratives, and secure meaningful Tier-1 media and analyst coverage. Through roles spanning agency leadership and in-house enterprise communications, I’ve generated more than $160M in earned media value and achieved major growth in engagement and lead generation by aligning content strategy, go-to-market priorities, and cross-functional execution.…

Celina Klee

I’m Celina Klee, a director-level communications and public relations leader with 15+ years of experience guiding enterprise reputation, media relations, and executive visibility. I build integrated communications strategies that strengthen stakeholder trust, protect brand reputation, and turn clear messaging into measurable business impact across B2B, B2C, D2C, and healthcare-adjacent markets. I’ve led crisis and issues management, analyst and influencer engagement, CSR communications, and thought leadership programs—partnering closely with senior leaders to refine executive messaging, shape narratives, and secure meaningful Tier-1 media and analyst coverage. Through roles spanning agency leadership and in-house enterprise communications, I’ve generated more than $160M in earned media value and achieved major growth in engagement and lead generation by aligning content strategy, go-to-market priorities, and cross-functional execution.…

Available to hire

I’m Celina Klee, a director-level communications and public relations leader with 15+ years of experience guiding enterprise reputation, media relations, and executive visibility. I build integrated communications strategies that strengthen stakeholder trust, protect brand reputation, and turn clear messaging into measurable business impact across B2B, B2C, D2C, and healthcare-adjacent markets.

I’ve led crisis and issues management, analyst and influencer engagement, CSR communications, and thought leadership programs—partnering closely with senior leaders to refine executive messaging, shape narratives, and secure meaningful Tier-1 media and analyst coverage. Through roles spanning agency leadership and in-house enterprise communications, I’ve generated more than $160M in earned media value and achieved major growth in engagement and lead generation by aligning content strategy, go-to-market priorities, and cross-functional execution.

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Experience Level

Language

English
Fluent

Work Experience

Director, Public Relations, Media Relations, and Communications at CrK Communications
March 1, 2024 - Present
Lead integrated communications strategy across public relations, corporate reputation, analyst relations, executive visibility, CSR, content strategy, and marketing communications to advance business priorities. Advise senior executives on executive messaging, speaking engagements, external positioning, and high-visibility opportunities. Direct crisis communications and issues management by aligning leadership and mobilizing cross-functional response teams to protect brand reputation and mitigate enterprise risk. Build and leverage Tier-1 media, analyst, and influencer relationships to expand targeted coverage, strengthen narrative control, monitor competitive positioning, and demonstrate measurable communications impact. Manage agency partners and cross-functional teams to ensure consistent message execution and business-aligned results.
Manager, Public Relations at Labor Finders International
November 5, 2008 - March 5, 2024
• Led enterprise communications, executive communications, public relations, media relations, and CSR strategies that increased brand visibility and stakeholder engagement by 500%+ while securing hundreds of Tier-1 and national media placements. • Orchestrated integrated communications campaigns supporting recruitment, franchise growth, government relations, and employment initiatives while engaging state and federal stakeholders to advance strategic business priorities. • Developed high-impact B2B, B2C, and franchise communications across digital, thought leadership, sales enablement, and marketing channels, contributing to a 240% increase in lead generation. • Partnered with IT, cybersecurity, and DevOps leaders to deliver clear stakeholder communications during cybersecurity incidents, product launches, and technology updates, strengthening transparency, trust, and organizational confidence. • Directed communications strategy and execution for executive events, trade shows, product launches, market expansions, and office openings, ensuring consistent, brand-aligned messaging across internal and external channels. • Protected corporate reputation during sensitive issues by establishing crisis communications protocols, developing executive-ready messaging, managing proactive media engagement, and aligning cross-functional response teams. Education
Director, Communications/Public Relations at The Upledger Institute/Foundation
January 1, 2000 - December 31, 2002
Drove strategic Tier-1 Public and Media Relations campaigns, marketing, and communications to build brand awareness, contributing to $30M+ in positive media visibility. Led Government Affairs initiatives, securing Dr. Upledger’s appearance before the US Senate Committee on Autism and approximately 30 state sessions on autism and veterans’ medical issues. Directed PR and Marketing for books and videos published by the foundation; optimized contributed content for internal messaging alignment. Secured national coverage from CNN and Time Magazine; raised $10.6M through fundraising strategies.

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Industry Experience

Media & Entertainment, Professional Services, Other, Software & Internet, Retail, Healthcare, Financial Services, Transportation & Logistics, Education

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