I'm Celina Klee, a senior communications and marketing leader with 22+ years of experience directing enterprise-level communications, public and media relations, marketing, trade shows, and events. I specialize in crisis communications, corporate affairs, and reputation management, helping organizations mitigate risk, strengthen brand equity, and advance business objectives. I build trusted partnerships with executive leadership and diverse stakeholders to shape strategic narratives and drive measurable outcomes. As a collaborative leader, I foster high-performing teams and cross-functional collaboration across marketing, product, sales, social media, and leadership. I’ve delivered tangible gains in brand visibility, media impact, and organizational trust across industries, including healthcare, professional services, and education, through thoughtful strategy, compelling storytelling, and disciplined execution.…

Celina Klee

I'm Celina Klee, a senior communications and marketing leader with 22+ years of experience directing enterprise-level communications, public and media relations, marketing, trade shows, and events. I specialize in crisis communications, corporate affairs, and reputation management, helping organizations mitigate risk, strengthen brand equity, and advance business objectives. I build trusted partnerships with executive leadership and diverse stakeholders to shape strategic narratives and drive measurable outcomes. As a collaborative leader, I foster high-performing teams and cross-functional collaboration across marketing, product, sales, social media, and leadership. I’ve delivered tangible gains in brand visibility, media impact, and organizational trust across industries, including healthcare, professional services, and education, through thoughtful strategy, compelling storytelling, and disciplined execution.…

Available to hire

I’m Celina Klee, a senior communications and marketing leader with 22+ years of experience directing enterprise-level communications, public and media relations, marketing, trade shows, and events. I specialize in crisis communications, corporate affairs, and reputation management, helping organizations mitigate risk, strengthen brand equity, and advance business objectives. I build trusted partnerships with executive leadership and diverse stakeholders to shape strategic narratives and drive measurable outcomes.

As a collaborative leader, I foster high-performing teams and cross-functional collaboration across marketing, product, sales, social media, and leadership. I’ve delivered tangible gains in brand visibility, media impact, and organizational trust across industries, including healthcare, professional services, and education, through thoughtful strategy, compelling storytelling, and disciplined execution.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Communications / Public and Media Relations / Marketing Consultant at CrK Communications
January 1, 2024 - November 4, 2025
Directs focused public- and media-relations and marketing communication strategies to elevate client impact, collaborating with global teams to maintain consistent messaging, monitoring press coverage, and developing crisis/issue response plans. Provides crisis communications and Prosci change-management guidance, generates compelling communications, and leads events, product launches, and media interviews while coaching executives.
Manager, Public Relations at Labor Finders International
January 1, 2024 - January 1, 2024
Directed PR strategies and award-winning campaigns to increase brand trust, attract clients, and elevate media coverage. Positioned executives as industry thought leaders, partnered on CSR programs, guided crisis- and reputation-management protocols, directed change-management initiatives, produced award-winning videos, and served as the liaison between corporate and franchisees to align messaging and ROI across channels.
Director, Communications/Public Relations at The Upledger Institute/Foundation
January 1, 2002 - January 1, 2002
Developed strategic PR and public affairs initiatives that increased visibility and supported veterans’ CST therapy, secured CNN and Time Magazine coverage, and expanded fundraising. Built journalist relationships, produced educational media, and led communications with the Upledger Foundation.
Director, Communications/Public Relations/Franchise Engagement at Hair Club
January 1, 1998 - January 1, 1998
Led media and executive visibility strategies, developed targeted branding programs, created marketing content, and enhanced franchise engagement. Secured CEO speaking engagements, scripted infomercials and marketing materials, and acted as the corporate- franchisees liaison.
Communications/Public and Media Relations/Marketing Consultant at CrK Communications
January 1, 2024 - November 26, 2025
Strategy & Planning: develop and execute external communications strategies including media relations, crisis and reputation management, and brand initiatives; oversee print and digital content. Achieved 135% social reach growth in 6 months through targeted content and publishing calendars. Coordinated cross-functional efforts with senior leadership and internal stakeholders.
Manager, Public Relations at Labor Finders International
January 1, 2008 - December 31, 2024
Directed strategic Tier-1 Public and Media Relations campaigns, developing multi-channel initiatives and news-jacking opportunities to increase brand awareness by over 500%. Secured 30+ major media placements per year, coaching executives for media interviews. Award-winning PR, CSR, Marketing, and Social Media with measurable improvements in outreach, resulting in 300% lead generation increase. Directed crisis communication protocols and Change Management/Prosci processes for 16 years, enhancing crisis response efficiency. Launched conversion-oriented copy targeting B2B, B2C, and franchise sectors, resulting in 240% lead generation increase. Directed events, tradeshows, and product launches; collaborated with IT/DevOps to maintain positive messaging on cybersecurity product launches.
Director, Communications/Public Relations at The Upledger Institute/Foundation
January 1, 2000 - December 31, 2002
Drove strategic Tier-1 Public and Media Relations campaigns, marketing, and communications to build brand awareness, contributing to $30M+ in positive media visibility. Led Government Affairs initiatives, securing Dr. Upledger’s appearance before the US Senate Committee on Autism and approximately 30 state sessions on autism and veterans’ medical issues. Directed PR and Marketing for books and videos published by the foundation; optimized contributed content for internal messaging alignment. Secured national coverage from CNN and Time Magazine; raised $10.6M through fundraising strategies.
Director, Communications/Public Relations/Franchise Engagement at Hair Club
January 1, 1997 - December 31, 1998
Increased consumer awareness through strategic Tier-1 public and media relations campaigns, earning the CEO 10+ industry speaking opportunities annually and securing dozens of media placements. Crafted and managed executive, print, broadcast, and web marketing content supporting B2C and 50+ franchisees. Collaborated with sales, product marketing, and design teams to deliver synchronized multi-channel campaigns.
Director, Public and Media Relations, and Communications at CrK Communications
March 1, 2024 - Present
Directed the development and execution of comprehensive global PR strategies aligned with business objectives and market positioning. Built proactive relationships with Tier-1, business, general, and trade media to secure increased coverage, elevate brand visibility, and support key initiatives. Led crisis communications and rapid-response narratives, managed executive messaging, and prepared thought leadership programs. Drove cross-functional collaboration with marketing, product, sales, social media, influencers, and leadership to ensure PR initiatives were integrated and outcomes-focused. Managed global agency networks to ensure consistent messaging and measurable results. Built and maintained on-point media lists; utilized Cision, Meltwater, Muck Rack, and Business Wire for tracking. Secured speaking opportunities and oversaw content creation for press releases, pitches, talking points, and other materials. Directed events and book editing projects.
Manager, Public Relations at The Upledger Institute and Foundation
April 1, 2000 - June 1, 2002
Directed strategic Tier-1 Public and Media Relations campaigns, marketing, and communications, building brand awareness and achieving significant positive media visibility. Secured Dr. Upledger's appearances before the US Senate Committee on Autism and in discussions across thirty state legislatures on autism and veterans’ medical issues. Secured national media coverage from FOX, ABC, CBS, NBC, Oprah, CNN, and Time Magazine by targeting key journalists and orchestrating impactful campaigns. Wrote and produced content, including the Healthy Cells CD-ROM and multiple videos. Raised over $11M via fundraising initiatives for the foundation.

Education

Associate Degree in Business Management at Palm Beach State College
January 11, 2030 - November 4, 2025
Business Management at Palm Beach State College
January 11, 2030 - November 26, 2025
Business Management at Palm Beach State College
January 11, 2030 - December 23, 2025
Business Management at Palm Beach State College
January 11, 2030 - April 21, 2026

Qualifications

Prosci Change Management Certification
January 11, 2030 - November 4, 2025

Industry Experience

Media & Entertainment, Professional Services, Other, Software & Internet, Retail, Healthcare, Financial Services, Transportation & Logistics, Education

Skills

Experience Level