Hi, I'm Celine Ghattas, a results-driven Marketing Manager with international experience across Switzerland and the UK, specialising in multi-brand digital marketing, content strategy, and campaign optimisation. I hold an MSc in Marketing with Merit and a First Class BA in Marketing Communications. I'm experienced in SEO-driven content creation, performance analysis, AI-powered marketing tools, and multimedia production. I'm known for a data-led, creative approach to brand growth, cross-functional collaboration, and delivering consistent, engaging customer experiences across digital channels.

Celine Ghattas

Hi, I'm Celine Ghattas, a results-driven Marketing Manager with international experience across Switzerland and the UK, specialising in multi-brand digital marketing, content strategy, and campaign optimisation. I hold an MSc in Marketing with Merit and a First Class BA in Marketing Communications. I'm experienced in SEO-driven content creation, performance analysis, AI-powered marketing tools, and multimedia production. I'm known for a data-led, creative approach to brand growth, cross-functional collaboration, and delivering consistent, engaging customer experiences across digital channels.

Available to hire

Hi, I’m Celine Ghattas, a results-driven Marketing Manager with international experience across Switzerland and the UK, specialising in multi-brand digital marketing, content strategy, and campaign optimisation. I hold an MSc in Marketing with Merit and a First Class BA in Marketing Communications. I’m experienced in SEO-driven content creation, performance analysis, AI-powered marketing tools, and multimedia production. I’m known for a data-led, creative approach to brand growth, cross-functional collaboration, and delivering consistent, engaging customer experiences across digital channels.

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Language

English
Fluent
Arabic
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Marketing Manager at RB Swiss Group (Helvetic Circle)
October 1, 2024 - Present
• Planning and executing integrated digital marketing campaigns across multiple brands and platforms, including social media, email, SEO, and Google Ads, with a focus on consistent brand messaging and audience growth. • Writing and publishing SEO-optimised blog content using keyword research to increase search visibility and engagement. • Using AI tools for content ideation, copy optimisation, performance analysis, and workflow efficiency. • Monitoring performance metrics and conducting market and keyword research to optimise campaigns and inform data-driven strategies. • Creating and editing multimedia assets (images, videos, infographics) to enhance digital presence. • Supporting event planning and promotion while staying up to date with digital marketing tools and industry trends.
Marketing Trainee at Beauty 2Go, Brows & Brows (Lund AG)
September 1, 2023 - March 1, 2024
• Conducted market research to develop online marketing strategies aligned with growth objectives. • Tracked and analyzed KPI data performance to assess the effectiveness of digital marketing campaigns • Collaborated with developers, photography, and design teams on website and social media rebranding to improve the customer journey. • Initiated collaborative partnerships with leading brands laying the foundation for long-term relationships • Led the organization of promotional events and traditional or digital campaigns to support their success
Digital Marketing Executive at Stonegate Group
August 1, 2022 - March 1, 2023
• Activated a wide range of offers and campaigns in partnership with brands across social media, mailers, websites, and POS. • Analyzed social media data and post performance to create tailored content to increase customer base engagement. • Utilized CMS to make changes to the online customer journey in order to increase website traffic. • Initiated new website design/skin to be more in line with brand look and feel. • Responsible for content creation including photoshoots for new launches, video editing, posters, etc. • Oversaw 20+ sites and their social media presence, providing content and advising on current trends in the market that reflect brand TOV and personality.

Education

MSc in Marketing at Queen Mary University of London
January 1, 2021 - January 1, 2022
Bachelor of Arts in Marketing Communications (First Class Honours) at University of Westminster
January 1, 2018 - January 1, 2021
International Baccalaureate (IB) + High School Diploma at American International School of Riyadh
January 1, 2015 - January 1, 2017

Qualifications

IB Diploma
January 1, 2015 - January 1, 2017

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Education