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I am a Strategic Social Media Manager with 5+ years of experience, developing strategies for 40+ brands across the CPG and Corporate sectors. I help global brands adapt their strategies for local markets, creating campaigns that connect with customers and drive retail demand. I have built and scaled digital communities to 100K+ members, streamlined remote workflows, and maintained 100% brand voice consistency. I leverage AI tools like ChatGPT, Jasper, and Gemini with CapCut and Canva to scale high-velocity production while ensuring compliance with complex global brand mandates and regulatory guidelines.…I am a Strategic Social Media Manager with 5+ years of experience, developing strategies for 40+ brands across the CPG and Corporate sectors. I help global brands adapt their strategies for local markets, creating campaigns that connect with customers and drive retail demand. I have built and scaled digital communities to 100K+ members, streamlined remote workflows, and maintained 100% brand voice consistency. I leverage AI tools like ChatGPT, Jasper, and Gemini with CapCut and Canva to scale high-velocity production while ensuring compliance with complex global brand mandates and regulatory guidelines.

Celine Gosein

Social Media Manager, Brand Strategist, Marketing Strategist, +3

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I am a Strategic Social Media Manager with 5+ years of experience, developing strategies for 40+ brands across the CPG and Corporate sectors. I help global brands adapt their strategies for local markets, creating campaigns that connect with customers and drive retail demand. I have built and scaled digital communities to 100K+ members, streamlined remote workflows, and maintained 100% brand voice consistency. I leverage AI tools like ChatGPT, Jasper, and Gemini with CapCut and Canva to scale high-velocity production while ensuring compliance with complex global brand mandates and regulatory guidelines.…I am a Strategic Social Media Manager with 5+ years of experience, developing strategies for 40+ brands across the CPG and Corporate sectors. I help global brands adapt their strategies for local markets, creating campaigns that connect with customers and drive retail demand. I have built and scaled digital communities to 100K+ members, streamlined remote workflows, and maintained 100% brand voice consistency. I leverage AI tools like ChatGPT, Jasper, and Gemini with CapCut and Canva to scale high-velocity production while ensuring compliance with complex global brand mandates and regulatory guidelines.

Available to hire

I am a Strategic Social Media Manager with 5+ years of experience, developing strategies for 40+ brands across the CPG and Corporate sectors. I help global brands adapt their strategies for local markets, creating campaigns that connect with customers and drive retail demand.

I have built and scaled digital communities to 100K+ members, streamlined remote workflows, and maintained 100% brand voice consistency. I leverage AI tools like ChatGPT, Jasper, and Gemini with CapCut and Canva to scale high-velocity production while ensuring compliance with complex global brand mandates and regulatory guidelines.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Social Media Manager at VERUM CONCEPTS

June 1, 2020 - Present

Oversee the full digital lifecycle for a multi-brand portfolio, developing editorial strategies and managing multi-channel publishing with technical precision. Market Localization: Adapt global brand guidelines into high-performance localized content that resonates with Caribbean consumer behavior while maintaining 100% brand principal compliance. Workflow Engineering: Engineered a centralized 'Command Center' using ClickUp and Slack to streamline workflows between creative teams, distributors, and retail partners. Performance Tracking: Direct daily output across Instagram, TikTok, and Facebook, utilizing Metricool for automated scheduling and real-time performance tracking. Supply Chain Integration: Synchronize digital publishing with physical supply chain cycles, ensuring social visibility aligns with product availability and retail launches. Creative Leadership: Manage a network of creative freelancers, overseeing the production of 'social-first' assets designed for high engagement

Social Media Strategist at AP SCOTT TRINIDAD LIMITED

April 1, 2024 - December 1, 2025

Strategic Leadership: Led social strategy and community management for international beauty and CPG leaders including Mielle, Goya, Bob's Red Mill, GNC, The Doux and more. Advocacy Funnels: Engineered content journeys that transitioned followers into brand advocates, specifically tailored to the Trinidadian consumer landscape. Brand Penetration: Managed digital localization for market-leading beauty brands, driving local market penetration while adhering to global visual and verbal standards. Retail Conversion: Executed comprehensive content journeys that translated digital engagement into measurable retail foot traffic and distributor revenue. AI Velocity: Employed ChatGPT, Jasper AI, and Gemini to maintain a rapid publishing cadence across multiple brands supporting retail performance.

Social Media Coordinator at BRANDSOUL CONSULTING LIMITED

June 1, 2022 - July 1, 2023

Managed the digital presence for the AMCO Health and Wellness Division. Growth & Storytelling: Built and nurtured digital communities for global brands such as Cetaphil, Tree Hut and BioBalance through high-engagement storytelling. Regulatory Compliance: Produced complex, high-frequency content calendars meeting stringent regulatory and brand-principal standards for global health and wellness leaders such as Vicks, Diabion, Pepto Bismol, Seven Seas and more. Risk Mitigation: Acted as the primary point of contact for daily engagement, managing high-volume inquiries and mitigating brand risk through proactive moderation protocols.