This startup specialises in providing accreditation to tech companies to help them create gender diversity in their teams. I have built an efficient marketing ecosystem to support its expansion when it is back on the agenda. Main achievements include:
Audited and optimised Hubspot CRM system to get a clear vision of the customer and prospect ecosystems [segmentation, acquisition, retention]
Developed and managed marketing automation and email workflows to improve prospects and customers’ communications, lead generation, nurturing and conversions
Project managed the website upgrade and implemented better UX to showcase our brand and business services and encourage conversion
Managed social media channels [LinkedIn and Instagram] including strategy, content and scheduling to improve brand awareness
Set up Copy.Ai ecosystem [AI writing software] to support the production of email communications, monthly blogs and lead magnets
Designed analytical reports to keep track of key data points for our website and social media channels
- Project Manager