Available to hire
Hi, I’m César Doreste Centeno, a passionate Brand & Visual Identity Designer with over 10 years of experience helping startups, gaming studios, and Web3 companies build compelling and scalable brands. I love transforming complex ideas into creative design solutions that truly resonate across multiple platforms, from print to digital and motion graphics.
Throughout my career, I’ve led full rebrands, crafted identity systems, and delivered engaging marketing materials that support business growth and elevate brand equity. Teamwork and creativity are at the core of what I do, and I’m always excited to take on new challenges that push the boundaries of design.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Senior Graphic / Marketing Designer at Unagi
May 1, 2023 - March 31, 2025Spearheaded a full rebrand to reposition Unagi as a next-gen gaming studio. Led the creation of Persona, an AI-powered anime/Web3 IP, developing a comprehensive cross-platform identity system that enhanced brand recognition across print, digital, and video mediums. Produced over 15 video partnership announcements that elevated brand visibility and engagement, seamlessly integrating external brand elements with Persona’s unique visual language. Integrated custom sound design into motion assets, enhancing multisensory brand experience and boosting average watch-time.
Freelance Brand & Visual Identity Designer / Product Designer, Design Systems at Freelance
August 1, 2014 - June 21, 2024Delivered brand identity systems and branding assets for startups and digital-native businesses across more than 25 countries. Created brand guides, marketing materials, and social content. Worked across sectors including tech, education, gastronomy, finance, and logistics.
Brand Design Expert at FIVERR
June 1, 2017 - January 31, 2024Featured as a trusted expert in logo and identity design. Completed logo and brand system projects with consistent high ratings.
Graphic Designer at SIMPLE PUPPY
March 1, 2019 - November 30, 2019Designed brand and marketing assets for pet-app startup.
Creative Director at JRESUP
January 1, 2018 - June 30, 2019Led branding and creative development for product and marketing.
Art Director at SWA
June 1, 2017 - April 30, 2018Directed visual and brand assets for consumer-facing campaigns.
Product Designer at QUICKLOAD
April 1, 2016 - May 31, 2017Designed the first version of the desktop and mobile platform for logistics management.
Art Director at ARS DDB
August 1, 2014 - September 30, 2015Worked on creative campaigns for multiple clients.
Professor of Typography at JOSÉ MARÍA VARGAS UNIVERSITY
August 1, 2013 - August 31, 2015Taught Typography Design to undergraduate students.
Senior Graphic / Marketing Designer at Unagi
May 1, 2023 - March 1, 2025Spearheaded a full rebrand to reposition Unagi as a next-gen gaming studio. Led the creation of Persona, an AI-powered anime/Web3 IP, developing a comprehensive cross-platform identity system that enhanced brand recognition across print, digital, and video mediums. Produced over 15 video partnership announcements that elevated brand visibility and engagement, seamlessly integrating external brand elements with Persona’s unique visual language. Integrated custom sound design into motion assets, enhancing multisensory brand experience and boosting average watch-time.
Brand Design Expert at FIVERR
June 1, 2017 - January 1, 2024Featured as a trusted expert in logo and identity design. Completed logo and brand system projects with consistent high ratings.
Graphic Designer (Freelance) at SIMPLE PUPPY
March 1, 2019 - November 1, 2019Designed brand and marketing assets for a pet-app startup.
Creative Director at JRESUP
January 1, 2018 - June 1, 2019Led branding and creative development for product and marketing.
Art Director at SWA
June 1, 2017 - April 1, 2018Directed visual and brand assets for consumer-facing campaigns.
Product Designer at QUICKLOAD
April 1, 2016 - May 1, 2017Designed the first version of the desktop and mobile platform for logistics management.
Art Director at ARS DDB
August 1, 2014 - September 1, 2015Worked on creative campaigns for multiple clients.
Professor of Typography at JOSÉ MARÍA VARGAS UNIVERSITY
August 1, 2013 - August 1, 2015Taught Typography Design to undergraduate students.
Freelance Brand & Visual Identity Designer, Product Designer, Design Systems at Freelance
August 1, 2014 - June 5, 2024Delivered brand identity systems and branding assets for startups and digital-native businesses across more than 25 countries. Created brand guides, marketing materials, and social content. Worked across sectors including tech, education, gastronomy, finance, and logistics.
Senior Graphic / Marketing Designer at Unagi
May 1, 2023 - March 31, 2025Spearheaded a full rebrand to reposition Unagi as a next-gen gaming studio. Led creation of Persona, an AI-powered anime/Web3 IP, developing a comprehensive cross-platform identity system that enhanced brand recognition across print, digital, and video mediums. Produced over 15 video partnership announcements boosting brand visibility and engagement, integrating external brand elements with Persona’s unique visual language. Integrated custom sound design into motion assets, enhancing multisensory brand experience and increasing average watch-time.
Freelance Brand & Visual Identity Designer / Product Designer, Design Systems at Freelance
August 1, 2014 - June 2, 2024Delivered brand identity systems and branding assets for startups and digital-native businesses across 25+ countries. Created brand guides, marketing materials, and social content. Worked across tech, education, gastronomy, finance, and logistics sectors.
Brand Design Expert at FIVERR
June 1, 2017 - January 31, 2024Featured as a trusted expert in logo and identity design. Completed logo and brand system projects with consistently high ratings.
Graphic Designer at SIMPLE PUPPY (Freelance)
March 1, 2019 - November 30, 2019Designed brand and marketing assets for a pet-app startup.
Creative Director at TRESUP
January 1, 2018 - June 30, 2019Led branding and creative development for product and marketing.
Art Director at SWAD
June 1, 2017 - April 30, 2018Directed visual and brand assets for consumer-facing campaigns.
Product Designer at QUICKLOAD
April 1, 2016 - May 31, 2017Designed the first version of the desktop and mobile platform for logistics management.
Art Director at ARS DDB
August 1, 2014 - September 30, 2015Worked on creative campaigns for multiple clients.
Professor of Typography at José María Vargas University
August 1, 2013 - August 31, 2015Taught Typography Design to undergraduate students.
Education
Bachelor Degree at JMV University
January 1, 2007 - December 31, 2012Master Degree at EINA Center
January 1, 2015 - December 31, 2016Master's Degree at Mastermedia
January 1, 2018 - December 31, 2019Bachelor Degree at JMV University
January 1, 2007 - December 31, 2012Master Degree at EINA Center
January 1, 2015 - December 31, 2016Master’s at Mastermedia
January 1, 2018 - December 31, 2019Bachelor Degree at JMV University
January 1, 2007 - December 31, 2012Master Degree at EINA Center
January 1, 2015 - December 31, 2016Master’s at Mastermedia
January 1, 2018 - December 31, 2019Qualifications
Diploma in Digital Marketing
January 1, 2016 - December 31, 2016Diploma in Digital Marketing
January 1, 2016 - December 31, 2016Diploma in Digital Marketing
January 1, 2016 - December 31, 2016Industry Experience
Gaming, Software & Internet, Education, Financial Services, Consumer Goods, Transportation & Logistics, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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