César Quiaro Toledo

Managed annual retail budget of €500K across 180+ stores in Spain & Portugal; Acted as liaison between Iberia and HQ (China), adapting global campaigns to local market requirements; Reduced production costs by 15% through supplier renegotiation and format optimization while maintaining brand standards; Cross-functional coordination: marketing, sales, external vendors; End-to-end OOH and POS rollout; Proposed and developed retail branding concepts for product launches; Internal promotion following high-performance internship, leading to a promotion to Retail Designer & Brand Manager; Improved rollout timelines by streamlining artwork workflows and vendor coordination.

Designed and executed retail brand environments (SIS, stores, stands), integrating AI-assisted tools for faster concept visualization and design iteration. Managed final artwork and large-format production for retail graphics, signage, and promotional campaigns, ensuring precision and print-readiness. Collaborated with marketing, sales, and cross-functional teams, leveraging generative AI to enhance creative workflows and asset adaptation. Oversaw omnichannel campaign adaptations—from physical to digital—ensuring brand consistency, visual impact, and production efficiency.

Designed and produced high-impact visuals for online and offline marketing campaigns, including digital ads, social media content, and promotional materials; Prepared print-ready layouts and ensured full compliance with brand and technical standards; Collaborated closely with internal teams on branding, communication assets, and campaign strategies, contributing to a cohesive brand experience; Recognized for exceptional performance during the internship, resulting in a promotion to Retail Designer & Brand Manager.