I’m a Marketing & Communications Leader with over 10 years of experience building brands, leading strategic campaigns, and driving measurable growth. Over the last five years, I’ve been leading the marketing and communications strategy at Nextbike Poland, working directly with the CEO and board to shape the company’s positioning and deliver award-nominated projects. I’m passionate about combining creativity with data and AI-driven solutions to transform how brands connect with people – and I love building teams that make ambitious ideas happen. I thrive at the intersection of strategy and execution, blending creative storytelling with data-driven decision making. I enjoy nurturing cross-functional partnerships, mentoring teams, and driving scalable marketing programs that deliver real business impact. When I’m not shaping brand narratives, I’m focused on developing AI-enabled marketing solutions to unlock growth and efficiency for ambitious companies.

Cezary Dudek

I’m a Marketing & Communications Leader with over 10 years of experience building brands, leading strategic campaigns, and driving measurable growth. Over the last five years, I’ve been leading the marketing and communications strategy at Nextbike Poland, working directly with the CEO and board to shape the company’s positioning and deliver award-nominated projects. I’m passionate about combining creativity with data and AI-driven solutions to transform how brands connect with people – and I love building teams that make ambitious ideas happen. I thrive at the intersection of strategy and execution, blending creative storytelling with data-driven decision making. I enjoy nurturing cross-functional partnerships, mentoring teams, and driving scalable marketing programs that deliver real business impact. When I’m not shaping brand narratives, I’m focused on developing AI-enabled marketing solutions to unlock growth and efficiency for ambitious companies.

Available to hire

I’m a Marketing & Communications Leader with over 10 years of experience building brands, leading strategic campaigns, and driving measurable growth. Over the last five years, I’ve been leading the marketing and communications strategy at Nextbike Poland, working directly with the CEO and board to shape the company’s positioning and deliver award-nominated projects. I’m passionate about combining creativity with data and AI-driven solutions to transform how brands connect with people – and I love building teams that make ambitious ideas happen.

I thrive at the intersection of strategy and execution, blending creative storytelling with data-driven decision making. I enjoy nurturing cross-functional partnerships, mentoring teams, and driving scalable marketing programs that deliver real business impact. When I’m not shaping brand narratives, I’m focused on developing AI-enabled marketing solutions to unlock growth and efficiency for ambitious companies.

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Language

English
Advanced

Work Experience

Head of Marketing & Communications at Nextbike Poland
November 1, 2020 - Present
Led the Marketing & Communications function, building an in-house team (6 direct reports) and delivering brand transformation and market positioning across 80 cities and 3 million users. Reported directly to the CEO and board on strategic initiatives, crisis communication, and growth. Managed partnerships, barter deals, and marketing support for advertising sales; oversaw corporate presentations, internal communications, and employer branding. Served as company spokesperson for 3 years before appointing a Head of Communications. Coordinated multi-agency work (creative, PR, production, design) for high-impact campaigns, contributing to award-nominated projects and sustained 4-season performance.
Community Manager at CityBee - Shared Mobility
September 1, 2018 - April 1, 2020
Led community-building efforts, ambassador programs, and national brand activations. Built and scaled the Polish community from the ground up, managed CRM-driven engagement, and forged influencer partnerships. Coordinated events and campaigns to boost awareness and user adoption in a competitive mobility market.
COMMUNITY MANAGER at JustDrive
December 1, 2017 - May 1, 2018
Co-created and launched the JustDrive brand, communication strategy, tone of voice, and customer service framework. Led in-app content and UX communications to improve user experience during market entry and initial adoption.
COMMUNITY PROJECT MANAGER / ASSOCIATE COMMUNICATIONS MANAGER / EVENT MANAGER at IMagination (software house)
June 1, 2018 - September 1, 2018
Managed community projects, communications, and events for a software house, contributing to partnerships, events, and community growth.
COMMUNICATIONS / COMMUNITY MANAGER at BlaBlaCar
April 1, 2015 - November 1, 2017
Advanced from an international internship to a senior communications role, building the Polish community from the ground up, managing CRM, influencer partnerships, in-app communications, and national brand activations at major festivals. Led ambassador programs and community engagement initiatives to expand user base.

Education

BA Economics - Global Markets at Kozminski University
January 11, 2030 - January 17, 2026
AI in business development at Google & Warsaw School of Economics
January 11, 2030 - January 17, 2026

Qualifications

4 Layers of Effective Presentations
January 11, 2030 - January 17, 2026
Effective communication and relationship building within a team - CERTES
January 11, 2030 - January 17, 2026
LCCA - Business English B2/C1
January 11, 2030 - January 17, 2026
Excel - Advanced worksheets in practice
January 11, 2030 - January 17, 2026
Strategic Leadership & Brand Transformation
January 11, 2030 - January 17, 2026
AI-Driven Marketing Strategy
January 11, 2030 - January 17, 2026
Executive-Level Communication
January 11, 2030 - January 17, 2026
Integrated Campaign Management (OOH, Digital, PR)
January 11, 2030 - January 17, 2026
Data-Driven Marketing & KPI Optimization
January 11, 2030 - January 17, 2026
Project Management
January 11, 2030 - January 17, 2026
Leadership
January 11, 2030 - January 17, 2026

Industry Experience

Media & Entertainment, Software & Internet, Transportation & Logistics, Retail, Professional Services