CRISHA MONGCAL

Planned and executed social media strategy across seasonal fashion drops and editorial campaigns. Produced high-quality video content (Reels, IGTV, TikTok) to drive engagement and brand awareness. Managed email marketing campaigns and newsletter dispatch. Oversaw creative direction for photoshoots and content production. Maintained and updated website content to align with launches and promotions. Analyzed performance data to optimize content strategy and platform use.

Curated and maintained a consistent social media calendar to ensure timely, engaging, and on-brand content. Led influencer marketing efforts, including selection, coordination, and performance tracking. Handled customer complaints across social platforms, delivery apps, and internal communication channels. Developed and launched targeted promotional campaigns to boost traffic and sales. Directed content creation for digital campaigns, including photos, videos, and graphics. Ensured brand messaging and online presence were aligned with business objectives and evolving customer expectations.

Led nationwide product launches and trade events such as National Festivals and Conventions. Coordinated with agencies to source and manage talents, ensuring events were well-staffed and executed smoothly. Managed B2C brand communications and promotional strategy across traditional and digital channels. Worked with internal teams to align sales objectives with event and campaign execution. Handled influencer partnerships and PR coordination to drive brand visibility. Oversaw production of event materials, promotional displays, and branded media assets.