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I’m an award-winning Creative Director, Design Director, Art Director, Design Manager and Designer based in Los Angeles, creating brands through emotion, storytelling, and design that’s meant to be felt. Growing up in Los Angeles deeply shaped the way I see the world creatively. I’ve always been inspired by the city’s texture—its blend of beauty, grit, nostalgia, culture, fashion, music, and cinematic atmosphere. That early fascination with visual storytelling led me into a unique high school design program before being accepted into ArtCenter College of Design in Pasadena, one of the world’s most prestigious art and design schools. What I love most about creativity is translating high-concept ideas into something tangible—turning emotion, atmosphere, and storytelling into experiences people can physically connect with and feel. Whether through branding, packaging, motion, photography, or immersive environments, I’m drawn to creating work that feels expressive, intentional, and emotionally alive. With over 20 years of experience across beauty and lifestyle, I’ve led creative spanning packaging, campaigns, retail, digital, motion, photography, experiential, and environmental design—building cohesive brand worlds that connect across every touchpoint. At the center of it all is a love for storytelling, visual world-building, and creating work that feels immersive, thoughtful, and deeply human.…I’m an award-winning Creative Director, Design Director, Art Director, Design Manager and Designer based in Los Angeles, creating brands through emotion, storytelling, and design that’s meant to be felt. Growing up in Los Angeles deeply shaped the way I see the world creatively. I’ve always been inspired by the city’s texture—its blend of beauty, grit, nostalgia, culture, fashion, music, and cinematic atmosphere. That early fascination with visual storytelling led me into a unique high school design program before being accepted into ArtCenter College of Design in Pasadena, one of the world’s most prestigious art and design schools. What I love most about creativity is translating high-concept ideas into something tangible—turning emotion, atmosphere, and storytelling into experiences people can physically connect with and feel. Whether through branding, packaging, motion, photography, or immersive environments, I’m drawn to creating work that feels expressive, intentional, and emotionally alive. With over 20 years of experience across beauty and lifestyle, I’ve led creative spanning packaging, campaigns, retail, digital, motion, photography, experiential, and environmental design—building cohesive brand worlds that connect across every touchpoint. At the center of it all is a love for storytelling, visual world-building, and creating work that feels immersive, thoughtful, and deeply human.

Chablis

Creative Director, Art Director, Packaging Designer, +2

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I’m an award-winning Creative Director, Design Director, Art Director, Design Manager and Designer based in Los Angeles, creating brands through emotion, storytelling, and design that’s meant to be felt. Growing up in Los Angeles deeply shaped the way I see the world creatively. I’ve always been inspired by the city’s texture—its blend of beauty, grit, nostalgia, culture, fashion, music, and cinematic atmosphere. That early fascination with visual storytelling led me into a unique high school design program before being accepted into ArtCenter College of Design in Pasadena, one of the world’s most prestigious art and design schools. What I love most about creativity is translating high-concept ideas into something tangible—turning emotion, atmosphere, and storytelling into experiences people can physically connect with and feel. Whether through branding, packaging, motion, photography, or immersive environments, I’m drawn to creating work that feels expressive, intentional, and emotionally alive. With over 20 years of experience across beauty and lifestyle, I’ve led creative spanning packaging, campaigns, retail, digital, motion, photography, experiential, and environmental design—building cohesive brand worlds that connect across every touchpoint. At the center of it all is a love for storytelling, visual world-building, and creating work that feels immersive, thoughtful, and deeply human.…I’m an award-winning Creative Director, Design Director, Art Director, Design Manager and Designer based in Los Angeles, creating brands through emotion, storytelling, and design that’s meant to be felt. Growing up in Los Angeles deeply shaped the way I see the world creatively. I’ve always been inspired by the city’s texture—its blend of beauty, grit, nostalgia, culture, fashion, music, and cinematic atmosphere. That early fascination with visual storytelling led me into a unique high school design program before being accepted into ArtCenter College of Design in Pasadena, one of the world’s most prestigious art and design schools. What I love most about creativity is translating high-concept ideas into something tangible—turning emotion, atmosphere, and storytelling into experiences people can physically connect with and feel. Whether through branding, packaging, motion, photography, or immersive environments, I’m drawn to creating work that feels expressive, intentional, and emotionally alive. With over 20 years of experience across beauty and lifestyle, I’ve led creative spanning packaging, campaigns, retail, digital, motion, photography, experiential, and environmental design—building cohesive brand worlds that connect across every touchpoint. At the center of it all is a love for storytelling, visual world-building, and creating work that feels immersive, thoughtful, and deeply human.

Available to hire

I’m an award-winning Creative Director, Design Director, Art Director, Design Manager and Designer based in Los Angeles, creating brands through emotion, storytelling, and design that’s meant to be felt.

Growing up in Los Angeles deeply shaped the way I see the world creatively. I’ve always been inspired by the city’s texture—its blend of beauty, grit, nostalgia, culture, fashion, music, and cinematic atmosphere. That early fascination with visual storytelling led me into a unique high school design program before being accepted into ArtCenter College of Design in Pasadena, one of the world’s most prestigious art and design schools.

What I love most about creativity is translating high-concept ideas into something tangible—turning emotion, atmosphere, and storytelling into experiences people can physically connect with and feel. Whether through branding, packaging, motion, photography, or immersive environments, I’m drawn to creating work that feels expressive, intentional, and emotionally alive.

With over 20 years of experience across beauty and lifestyle, I’ve led creative spanning packaging, campaigns, retail, digital, motion, photography, experiential, and environmental design—building cohesive brand worlds that connect across every touchpoint. At the center of it all is a love for storytelling, visual world-building, and creating work that feels immersive, thoughtful, and deeply human.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Creative Director & Consultant at Self-Employed

June 1, 2025 - Present

Delivering integrated campaigns across packaging, retail, and digital with on-brand storytelling; creating production-ready files and brand systems for fast-paced environments.

Senior Designer at Sagon-Phior Design

February 1, 2011 - July 1, 2011

Designed product launches, packaging design, label design, and print advertising for CP G and consumer brands; ensured production-ready files and adherence to print specifications.

Senior Designer at Joico International (a Shiseido Company)

August 1, 2004 - July 31, 2011

Developed branding, packaging design, label design, and print creative across consumer brands and CP G, as well as non-profit, education, and lifestyle categories.