I’m an award-winning Creative Director, Design Director, Art Director, Design Manager and Designer based in Los Angeles, creating brands through emotion, storytelling, and design that’s meant to be felt. Growing up in Los Angeles deeply shaped the way I see the world creatively. I’ve always been inspired by the city’s texture—its blend of beauty, grit, nostalgia, culture, fashion, music, and cinematic atmosphere. That early fascination with visual storytelling led me into a unique high school design program before being accepted into ArtCenter College of Design in Pasadena, one of the world’s most prestigious art and design schools. What I love most about creativity is translating high-concept ideas into something tangible—turning emotion, atmosphere, and storytelling into experiences people can physically connect with and feel. Whether through branding, packaging, motion, photography, or immersive environments, I’m drawn to creating work that feels expressive, intentional, and emotionally alive. With over 20 years of experience across beauty and lifestyle, I’ve led creative spanning packaging, campaigns, retail, digital, motion, photography, experiential, and environmental design—building cohesive brand worlds that connect across every touchpoint. At the center of it all is a love for storytelling, visual world-building, and creating work that feels immersive, thoughtful, and deeply human.…

Chablis

Pro

I’m an award-winning Creative Director, Design Director, Art Director, Design Manager and Designer based in Los Angeles, creating brands through emotion, storytelling, and design that’s meant to be felt. Growing up in Los Angeles deeply shaped the way I see the world creatively. I’ve always been inspired by the city’s texture—its blend of beauty, grit, nostalgia, culture, fashion, music, and cinematic atmosphere. That early fascination with visual storytelling led me into a unique high school design program before being accepted into ArtCenter College of Design in Pasadena, one of the world’s most prestigious art and design schools. What I love most about creativity is translating high-concept ideas into something tangible—turning emotion, atmosphere, and storytelling into experiences people can physically connect with and feel. Whether through branding, packaging, motion, photography, or immersive environments, I’m drawn to creating work that feels expressive, intentional, and emotionally alive. With over 20 years of experience across beauty and lifestyle, I’ve led creative spanning packaging, campaigns, retail, digital, motion, photography, experiential, and environmental design—building cohesive brand worlds that connect across every touchpoint. At the center of it all is a love for storytelling, visual world-building, and creating work that feels immersive, thoughtful, and deeply human.…

Available to hire

I’m an award-winning Creative Director, Design Director, Art Director, Design Manager and Designer based in Los Angeles, creating brands through emotion, storytelling, and design that’s meant to be felt.

Growing up in Los Angeles deeply shaped the way I see the world creatively. I’ve always been inspired by the city’s texture—its blend of beauty, grit, nostalgia, culture, fashion, music, and cinematic atmosphere. That early fascination with visual storytelling led me into a unique high school design program before being accepted into ArtCenter College of Design in Pasadena, one of the world’s most prestigious art and design schools.

What I love most about creativity is translating high-concept ideas into something tangible—turning emotion, atmosphere, and storytelling into experiences people can physically connect with and feel. Whether through branding, packaging, motion, photography, or immersive environments, I’m drawn to creating work that feels expressive, intentional, and emotionally alive.

With over 20 years of experience across beauty and lifestyle, I’ve led creative spanning packaging, campaigns, retail, digital, motion, photography, experiential, and environmental design—building cohesive brand worlds that connect across every touchpoint. At the center of it all is a love for storytelling, visual world-building, and creating work that feels immersive, thoughtful, and deeply human.

See more

Language

English
Fluent

Work Experience

Freelance Creative Director & Consultant at Self-Employed
June 1, 2025 - Present
Delivering integrated campaigns across packaging, retail, and digital with on-brand storytelling; creating production-ready files and brand systems for fast-paced environments.
Senior Designer at Sagon-Phior Design
February 1, 2011 - July 1, 2011
Designed product launches, packaging design, label design, and print advertising for CP G and consumer brands; ensured production-ready files and adherence to print specifications.
Senior Designer at Joico International (a Shiseido Company)
August 1, 2004 - July 31, 2011
Developed branding, packaging design, label design, and print creative across consumer brands and CP G, as well as non-profit, education, and lifestyle categories.

Education

Bachelor of Fine Arts in Graphic Design at ArtCenter College of Design
August 1, 2000 - August 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Education, Retail, Manufacturing, Professional Services
    Paul Mitchell Clean Beauty — Brand Identity & Integrated Launch
    Role: Creative Director, Senior Design Director, Art Director, Designer | Brand Strategy, Visual Identity, Packaging, Campaign and Photography Direction I led the development of a cohesive identity and launch system that transformed a complex story around product performance, clean formulations and sustainability into a clear, approachable consumer experience. The visual architecture balanced credibility and simplicity with warmth, optimism and inclusive storytelling. A consistent master brand unified the collection, while color, ingredient imagery and benefit-focused messaging gave each product family a distinct identity. The system extended across packaging, photography, educational materials, retail, digital and campaign communications. This project demonstrates my approach to creating scalable brands that connect with different audiences while remaining consistent, trustworthy and human across every touchpoint.…
    Paul Mitchell Clean Beauty — Brand Identity & Integrated Launch

    Role: Creative Director, Art Director, Designer | Brand Strategy, Visual Identity, Packaging, Campaign and Photography Direction

    I led the development of a cohesive identity and launch system that transformed a complex story around product performance, clean formulations and sustainability into a clear, approachable consumer experience. The visual architecture balanced credibility and simplicity with warmth, optimism and inclusive storytelling. A consistent master brand unified the collection, while color, ingredient imagery and benefit-focused messaging gave each product family a distinct identity. The system extended across packaging, photography, educational materials, retail, digital and campaign communications. This project demonstrates my approach to creating scalable brands that connect with different audiences while remaining consistent, trustworthy and human across every touchpoint.