CF

Chadini Fernando

Available to hire

I’m an editorial and content professional with a background that spans advertising, magazine publishing, digital marketing, and hospitality.

About

I’m an editorial and content professional with a background that spans advertising, magazine publishing, digital marketing, and hospitality. I started my career writing and editing advertising copy, then quickly moved into editorial and content, where I developed a love for shaping ideas and collaborating with people. Whether I’m planning content calendars, writing long-form features, or supporting brands to find their voice, I enjoy work that is creative, structured, and human.

Across roles and industries, I’ve led content strategy, managed social media and community engagement, and supported event and brand partnerships. I’ve worked as an editor and founder of an independent print and digital magazine documenting Sri Lanka’s food, drink, hospitality, and culture, and I’ve also driven content planning and marketing work for businesses in hospitality, tourism, finance, healthcare, and lifestyle. In parallel, I maintain a strong interest in food, travel, photography, and museums/exhibitions—topics that naturally feed my storytelling.

  • 18 years' experience
  • Joined September 2026

Industry experience

  • Media & Entertainment
  • Education
  • Travel & Hospitality
  • Financial Services
  • Healthcare
  • Retail

Work experience· 10 roles

Founder & Editor · Rooted MagazineJan 2023 – Present · 3 yrs 11 mos

Founded and edited an independent print and digital magazine documenting Sri Lanka’s food, drink, hospitality, and culture; covered editorial planning and long-form storytelling for publishing outputs.

Founder & Editor · Roote d MagazineJan 2023 – Present · 3 yrs 11 mos

Founder and editor of an independent print and digital magazine documenting Sri Lanka’s food, drink, hospitality and culture. Developed editorial direction, created and edited long-form features and interviews, and managed production from concept through to print; also planned launch events and coordinated sponsorships.

Content Manager - Digital Content · KingsJan 2021 – Present · 5 yrs 11 mos

Created and managed digital content, developed content ideas and editorial standards, reviewed content prior to publication, and supported planning/coordination of events and private gatherings.

Marketing Consultant (Freelance) · Provident CapitalJan 2017 – Present · 9 yrs 11 mos
Freelance Marketing Consultant · Provident CapitalJan 2017 – Present · 9 yrs 11 mos
Digital Content Writer · 2/30 InteractiveJan 2015 – Present · 11 yrs 11 mos
Copywriter · Triad AdvertisingJan 2013 – Present · 13 yrs 11 mos
Junior Copywriter · Response MarketingJan 2011 – Present · 15 yrs 11 mos

Education· 6

UNDERGRADUATE CERTIFICATE IN GASTRONOMY · Le Cordon Bleu, Australia2030 – 2026
DIPLOMA IN EVENT MANAGEMENT · TAFE, Sydney2030 – 2026
CERTIFICATE IV IN BUSINESS & MARKETING · Australian College of Business & Technology2030 – 2026
UNDERGRADUATE CERTIFICATE IN GASTRONOMY · Le Cordon Bleu, Australia2030 – 2026

Certifications and awards

UNDERGRADUATE CERTIFICATE IN GASTRONOMY2030 – 2026
DIPLOMA IN EVENT MANAGEMENT2030 – 2026
CERTIFICATE IV IN BUSINESS & MARKETING2030 – 2026

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