Chafik Zerrouki
I am a London-based Senior Designer with 12 years of international experience, including roles at Zaha Hadid Architects, WATG and AFK Studios.
About
I am a London-based Senior Designer with 12 years of international experience, including roles at Zaha Hadid Architects, WATG and AFK Studios. My background is rooted in architecture and spatial design, but much of my work has centred on creating experiences through space developing strong concepts and translating them into environments that consider movement, atmosphere, materiality and the way people engage with a place.
- 14 years' experience
- Joined November 2026
Industry experience
- Real Estate & Construction
- Government
- Travel & Hospitality
- Media & Entertainment
- Professional Services
- Computers & Electronics
Work experience· 6 roles
Creative direction and architectural consulting for a metaverse platform enabling real-time 3D digital twins. Responsible for imagining and designing the environment, buildings, interior spaces, and the user experience journey.
Architectural consulting and artistic direction for immersive pod concepts and 360-streaming standardized designs, including platform integration and concept design for interactive metaverse experiences.
Spearheaded development and implementation of WATG’s Metaverse strategy, leveraging digital innovation to create immersive experiences and new business opportunities.
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