Available to hire
Hi, I’m Chalista Putri Nadila, a results-driven digital marketing and social media strategist with a track record of building engaging content and driving campaigns for premium brands. I excel at turning data into creative, measurable growth and thrive in fast-paced, cross-border teams.
From content creation and multi-channel campaigns to influencer partnerships and audience engagement, I bring a hands-on, collaborative approach to storytelling that strengthens digital presence and loyalty. I love solving marketing challenges with creative ideas and data-driven techniques to deliver tangible results.
Skills
Language
Indonesian
Fluent
English
Advanced
Work Experience
Content Creator at Brandsmarc- The Food Marketers
August 1, 2025 - PresentCreated engaging content and brand storytelling for 7 premium F&B brands: Kuza, Hiryu, Mercat, Kumo, Sushi Oribe, Issen, and Casa Rosa. Collaborated with a Malaysia-based marketing team remotely, demonstrating strong communication and adaptability across borders. Delivered creative campaigns tailored to each brand’s identity, strengthening digital presence and audience engagement. Gained valuable experience handling multiple luxury and lifestyle brands within a short time frame.
Marketing Communication at GAIA Group
June 1, 2024 - PresentManaged social media content for three Instagram accounts and two TikTok accounts, increasing brand visibility across platforms. Achieved over 100k viewers on two viral TikTok videos and grew @omotesando.cafe’s TikTok followers by 320+ in under a month. Developed content strategies to engage new audiences and enhance customer loyalty through targeted campaigns. Collaborated with cross-functional teams to ensure consistency across social media and digital marketing efforts.
Marketing & Social Media Freelance at The Giggly Company
June 1, 2024 - November 1, 2024Managed social media platform, significantly increasing follower growth and interaction. Created and executed monthly content calendars, driving consistent brand engagement. Successfully secured collaborations with 50+ Key Opinion Leaders (KOLs) weekly, boosting brand exposure. Established partnerships with 30+ communities for product sponsorship, expanding brand reach.
Sr. Marketing Communication at BISA Group
June 1, 2022 - June 1, 2024Managed social media content for six brand accounts, producing 15-17 reels per month, leading to 127k viewers for Marutama Ramen’s campaign. Executed promotional campaigns that resulted in 900+ B1G1 claims and 6.842 voucher sales for Pepper Lunch. Led the grand opening campaign for Mentari Sun Plaza, attracting 192 new customers and boosting brand awareness. Analyzed campaign performance and collaborated with KOLs to enhance brand visibility through influencer partnerships.
UX Writer Intern at Aku Pintar Indonesia
August 1, 2021 - February 1, 2022Developed UX copy for over 10 app features, improving user interaction and overall app experience. Proposed four new app features, including AP Loyalty Program and Weekly Challenge, enhancing user engagement and retention. Conducted competitor benchmarking to inform UX copy and feature improvements.
Education
Bachelor of Communications at Universitas Sumatera Utara
August 1, 2018 - December 1, 2022Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Education, Professional Services
Skills
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