Chanaka Fernando

* Oversee digital strategy and execution for a portfolio of premium brands across hospitality, travel, retail, cleaning services, and automotive sectors. * Lead digital marketing operations for an ultra-luxury hotel chain, focusing on global brand visibility and lead generation. * Manage digital presence for an urban cleaning services brand, enhancing brand awareness and service inquiries. * Direct integrated marketing efforts for luxury travel companies, including one specializing in African safaris and another with a global clientele. * Develop and implement full-funnel digital strategies tailored to high-net-worth audiences in North & South America, Europe, China, GCC, and Africa. * Manage influencer partnerships across tiers – Mega, Macro, and Micro – to drive brand engagement and reach. * Collaborate with prominent Online Travel Agencies (OTAs) for campaign alignment and booking optimization. * Execute and optimize group-level digital marketing campaigns, ensuring brand consistency and performance across verticals. * Plan and manage high-conversion email marketing campaigns targeting segmented global audiences. * Deliver performance-driven content and media plans, ensuring ROI across paid, owned, and earned channels.

* Successfully developed and executed targeted digital marketing strategies that generated high- quality leads across UAE, Russia, and Iran, significantly expanding the client base. * Conducted comprehensive market analysis to identify trends and opportunities in the shipping industry, enabling the formulation of effective, region-specific campaigns. * Coordinated with regional teams to ensure alignment on marketing efforts and optimize lead conversion, enhancing overall business growth in key markets.