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I am Chandana Kariyawasam, a marketing and e-commerce professional with 16+ years of experience across telecoms, retail, manufacturing, exports, and engineering. I have led brand marketing, digital transformation, CRM enhancements, and multi-channel go-to-market strategies for large groups and startups alike. I thrive on turning data into action and building customer-centric experiences that drive growth. I lead cross-functional teams to deliver measurable business impact. My passion is scaling e-commerce ecosystems, launching digital-first initiatives, and continuously improving processes, to create lasting value for customers and stakeholders.…I am Chandana Kariyawasam, a marketing and e-commerce professional with 16+ years of experience across telecoms, retail, manufacturing, exports, and engineering. I have led brand marketing, digital transformation, CRM enhancements, and multi-channel go-to-market strategies for large groups and startups alike. I thrive on turning data into action and building customer-centric experiences that drive growth. I lead cross-functional teams to deliver measurable business impact. My passion is scaling e-commerce ecosystems, launching digital-first initiatives, and continuously improving processes, to create lasting value for customers and stakeholders.

Chandana Kariyawasam

Growth Marketer, Marketing Strategist, Brand Strategist, +3

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I am Chandana Kariyawasam, a marketing and e-commerce professional with 16+ years of experience across telecoms, retail, manufacturing, exports, and engineering. I have led brand marketing, digital transformation, CRM enhancements, and multi-channel go-to-market strategies for large groups and startups alike. I thrive on turning data into action and building customer-centric experiences that drive growth. I lead cross-functional teams to deliver measurable business impact. My passion is scaling e-commerce ecosystems, launching digital-first initiatives, and continuously improving processes, to create lasting value for customers and stakeholders.…I am Chandana Kariyawasam, a marketing and e-commerce professional with 16+ years of experience across telecoms, retail, manufacturing, exports, and engineering. I have led brand marketing, digital transformation, CRM enhancements, and multi-channel go-to-market strategies for large groups and startups alike. I thrive on turning data into action and building customer-centric experiences that drive growth. I lead cross-functional teams to deliver measurable business impact. My passion is scaling e-commerce ecosystems, launching digital-first initiatives, and continuously improving processes, to create lasting value for customers and stakeholders.

Available to hire

I am Chandana Kariyawasam, a marketing and e-commerce professional with 16+ years of experience across telecoms, retail, manufacturing, exports, and engineering. I have led brand marketing, digital transformation, CRM enhancements, and multi-channel go-to-market strategies for large groups and startups alike. I thrive on turning data into action and building customer-centric experiences that drive growth.

I lead cross-functional teams to deliver measurable business impact. My passion is scaling e-commerce ecosystems, launching digital-first initiatives, and continuously improving processes, to create lasting value for customers and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Sinhala, Sinhalese

Advanced

Finnish

Intermediate

Work Experience

Senior Executive – Marketing at Abans PLC, Sri Lanka

January 1, 2007 - January 1, 2014

Led brand marketing across retail outlets and digital platforms; managed global brands (HP, LG, DELL, JVC) across multiple product lines; developed channel marketing strategies and strengthened consumer engagement. Oversaw marketing operations, budget planning, and digital initiatives; drove CRM enhancement, launched e-commerce ventures, and supported cross-functional growth projects.

Assistant Manager – Marketing & Digital at Orel Corporation Pvt Ltd, Sri Lanka

January 1, 2015 - January 1, 2017

Supported marketing and digital initiatives, including GTM planning, CRM enhancements, B2B channel development, and e-commerce optimization to drive growth and efficiency across multiple brands.

Group Head of Marketing & E-commerce at Edna Group, Sri Lanka

January 1, 2017 - January 1, 2025

Led marketing and e-commerce strategy for multiple business units, built a robust digital ecosystem, and steered customer experience initiatives. Drove growth through channel optimization, CRM improvements, and development of online sales platforms and campaigns.