Chander Shekhar

Manages travel website content including tour packages, destination pages, and blogs, while improving organic visibility through keyword research and competitor analysis. Handles on-page SEO such as meta tags, URL optimization, and internal linking, and supports off-page SEO with backlink building to strengthen domain authority. Works on local SEO via Google Business Profile and runs Meta Ads campaigns focused on travel package lead generation, engagement, and brand awareness. Creates social media content and short promo videos using Canva and CapCut, and uses AI tools (ChatGPT, Gemini, Claude) to speed up research and content workflows. Monitors SEO and performance metrics to identify opportunities for UX and growth.

Trains students in digital marketing with a project-based approach covering SEO (on-page, off-page, and technical), and Instagram/Facebook marketing fundamentals. Develops structured training content such as presentations, session scripts, and live assignments modeled on real freelance and agency work. Explains core search processes like crawling, indexing, ranking, and search intent using real-world examples from e-commerce and local businesses, and uses AI tools to create teaching material and practical scenarios.

Managed end-to-end SEO including keyword research, site audits, technical SEO analysis, and backlink development to improve indexing, crawlability, and website performance. Planned and optimized Meta Ads for lead generation and audience engagement, and improved search visibility and conversion by optimizing website content and landing pages. Managed WordPress sites including content updates and basic HTML/CSS edits. Supported social media marketing across Facebook, Instagram, and LinkedIn for brand engagement, analyzed performance data for data-driven decisions, and supported a Dubai-based client (Motorkart) with website optimization and online visibility growth.