Meta E-commerce: Health Brand

Objective

A traditional health and wellness client wanted to increase revenue from Meta campaigns while maintaining profitable customer acquisition.

Diagnosis

Customers were purchasing, but there was an opportunity to increase revenue by improving Average Order Value (AOV) and aligning spend with periods of higher purchase intent.

Strategy

Offer Optimisation: Owned the creative strategy promoting product bundles and combo offers to increase AOV.
Budget Optimisation: Increased budget during periods of higher demand.
Social Proof: Incorporated customer reviews into the creative strategy to reduce friction in the purchase journey.

Results

Increased AOV by 105% in 1 month from R250 to R450 through bundled purchases.