Zymrat is an Indian D2C activewear brand built on engineering-first performance wear — fast-wicking fabrics, anti-odour technology, anti-static blends — designed for athletes who train hard and expect their gear to keep up. With a community-first identity anchored in the hashtag #BuiltByTheCommunity, Zymrat has carved out a loyal following in India’s growing performance wear market, taking on international brands on home turf.
This project wasn’t a standard brand deliverable. It was a spec edit — a demonstration of what Zymrat’s Instagram content could look like if the pace, energy, and visual language matched the intensity of the athletes wearing the product. The brief I set for myself was direct: show the brand what it was leaving on the table.
The edit was built fast and cut faster. Music-synced transitions, performance footage timed to beat drops, fabric in motion under gym lighting — every frame chosen to make the viewer feel the product before they read a single word about it. The goal was to prove one thing: that a performance wear brand’s Instagram should feel like performance itself. Scroll-stopping in the first second, shareable by the third.

Pro Ultimate Gyms (PUG) is India’s fastest-growing gym chain, with 150+ branches across 30+ cities. Awarded the Fastest Growing Gym Chain in India at IHFF Sheru Classic 2025, PUG has built its reputation on passion, experienced trainers, and a mission to build healthier communities across the country.
The brief for this project was specific and commercial: create a Reel that captures the energy of the gym floor and turns a viewer into a prospective member. Not a brand awareness play — a direct acquisition tool.
The edit was built around the moment a non-member feels when they watch someone train in an environment like this. The pacing had to mirror the intensity of the workout — fast enough to generate energy, controlled enough to let the equipment, space, and trainer credibility land. Every cut was made to answer one question in the viewer’s mind: ‘Do I want to be in that room?’
The goal was not just to show a gym. It was to make someone feel they were missing out by not being inside one.

Boito is an Indian slow fashion label founded by Richa Maheshwari, built around preserving the handwoven textile traditions of Odisha. Each garment carries the legacy of weaving communities. Crafts passed down across generations risk being lost to fast fashion.
For this project, I created an Instagram Reel that did more than showcase clothing. The brief was to communicate the soul of the brand, the origin stories behind each textile, the founder’s passion, and the cultural identity woven into every thread. The edits balanced visual elegance with emotional storytelling, letting the garments speak while giving the maker’s voice room to land.
The challenge was pace. Boito is not a fast brand. The editing had to reflect that intentionality—slow, deliberate cuts. Natural colour tones. Music that felt rooted rather than trendy. Content built for a viewer who stops to look, not just scrolls past.