Channelle Mandekar

Available to hire

2-paragraph first-person bio, friendly tone

Projects · 1

This portfolio showcases my work as a TikTok strategist and content creator. I specialise in building and scaling accounts by developing data-driven content strategies, identifying niche communities, and creating videos designed to maximise engagement and reach. I handle the full content process, from strategy and ideation to editing, publishing, and account growth. My work has generated over 500M+ views across client accounts, helping brands grow organically and build strong audiences on TikTok. Inside this portfolio, you’ll find examples of my content, strategy approach, and results from past projects. tiktok tiktokmarketing contentstrategy socialmediamarketing videocontent videomarketing videocreator socialmediagrowth contentcreator digitalmarketing shortformcontentcontentmarketing

  • Content Creator
  • Content Strategist
  • Marketing Strategist
  • +1

Work experience· 7 roles

TikTok Training & Education · Seventy Nine PR AgencyOct 2024 – Dec 2024 · 3 mos

Built a community that gained 90M views and 645k followers by analyzing and leveraging the TikTok algorithm, focusing on bubble tea niche; delivered training and education programs; awarded top performer on the TikTok platform; led initiatives to scale online communities.

TikTok Training & Education · Seven Nine PR AgencyOct 2024 – May 2022

Built a community that gained 90 million views and 645k followers by strategically analyzing and leveraging the TikTok algorithm, focusing on the bubble team niche. Awarded Top Performer; Increased sales by 33% through TikTok marketing; Delivered TikTok management training to a marketing agency team; Built scalable short-form frameworks for internal teams; Conducted full TikTok account audits identifying growth gaps and content inefficiencies.

TikTok Community Manager · BrainlabsOct 2022 – Jan 2025 · 2 yrs 4 mos

Managed TikTok accounts (across multiple brands) and led influencer campaigns; created and executed growth strategies for clients such as TK Maxx, Homesense and Marc Hill; translated briefs into engaging short-form video content; built partner relationships and maintained brand consistency; contributed to organic growth and engagement.

TikTok Community Manager · Brainlabs, LondonOct 2022 – Jan 2025 · 2 yrs 4 mos
Founder & TikTok Strategist · Channel Studio, FreelanceJun 2022 – Present · 4 yrs 6 mos
TikTok / Reels Executive · Seventy Nine PR AgencyJan 2022 – May 2022 · 5 mos
Store Manager/TikTok Community Manager · BubbleCitea, LeicesterOct 2021 – Dec 2022 · 1 yr 3 mos

Education

BA Fashion Marketing & Branding · Nottingham Trent University2030 – 2020
Extended Diploma · Regent College, Leicester2030 – 2016
Business Extended Diploma · Nottingham Trent University2020 – 2026
ICT Extended Diploma · Regent College, Leicester2016 – 2026

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