Founder & TikTok Strategist at Channel Studio, Freelance

• Generated 350M+ organic views across hospitality, retail and lifestyle brands. • Produced 85+ viral short-form videos across client accounts • Created TikTok content for TK Maxx, Homesense and Mark Hill, translating campaign briefs into engaging short-form video. • Scaled Heavenly Desserts to 97M+ views and 5.4M likes within six months . • Launched Toros Walsall TikTok from scratch, generating 4.3M views. • Developed and executed a new TikTok strategy for Haute Dolci, generating 9M views, increasing followers by 10K+ and maintaining a consistent 7–11% engagement rate.

TikTok Community Manager at Brainlabs, London

• Actively engaged in data-driven analysis and forecasting of insightful trends, contributing to the development of brand insight & creative reports for Playboy Fragrances, Estée Lauder, Mars and Miniverse. • Worked closely with brand partnership managers and campaign executives to execute TikTok and Instagram account growth strategy for Flora Plant Based and Playboy Fragrances. • Produced proactive proposals and pitched them internally and externally to clients. • Monitored and analysed trending video formats, sounds and hashtags. • Supported influencer partnerships by identifying aligned creators and assisting with scouting, negotiation and contracting for brand campaigns.

TikTok Training & Education at Seven Nine PR Agency

Built a community that gained 90 million views and 645k followers by strategically analyzing and leveraging the TikTok algorithm, focusing on the bubble team niche. Awarded Top Performer; Increased sales by 33% through TikTok marketing; Delivered TikTok management training to a marketing agency team; Built scalable short-form frameworks for internal teams; Conducted full TikTok account audits identifying growth gaps and content inefficiencies.

Store Manager/TikTok Community Manager at BubbleCitea, Leicester

• Built a community that gained 90 million views and 645k followers by strategically analysing and leveraging the TikTok algorithm, specifically focusing on the bubble tea niche. • Received an award for manager with the top performance on the TikTok platform. Increased sales by 33% through the effective use of TikTok marketing. • Led and monitored restaurant operations to drive efficiency, productivity and service quality. • Monitored and trained staff as well as assigned duties to set objectives and optimal productivity.

TikTok / Reels Executive at Seventy Nine PR Agency

Created comprehensive TikTok content and Reels strategy decks; developed platform positioning, content strategy, and production workflows; generated proactive proposals and pitched them internally and to clients; monitored trending formats, sounds and hashtags; supported influencer partnerships and contracted brand campaigns; delivered ~150M organic views for clients through strategic content planning and high-performing short-form video.

TikTok Community Manager at Brainlabs

Managed TikTok accounts (across multiple brands) and led influencer campaigns; created and executed growth strategies for clients such as TK Maxx, Homesense and Marc Hill; translated briefs into engaging short-form video content; built partner relationships and maintained brand consistency; contributed to organic growth and engagement.