I’m Channelle, a freelance TikTok strategist helping brands grow through strategy and creative content. I work with hospitality, lifestyle, beauty, and travel brands to build visibility, reach the right audiences, and turn organic content into loyal communities. With 500M+ views and 85+ viral videos, I understand the TikTok algorithm and what makes people stop scrolling. I create content designed to perform on TikTok first, but that can also be repurposed across platforms like Meta and YouTube Shorts, where it continues to drive strong results. From building winning strategies to producing eye-catching content, I focus on helping brands grow organically and build loyal audiences.…

Channelle Mandekar

I’m Channelle, a freelance TikTok strategist helping brands grow through strategy and creative content. I work with hospitality, lifestyle, beauty, and travel brands to build visibility, reach the right audiences, and turn organic content into loyal communities. With 500M+ views and 85+ viral videos, I understand the TikTok algorithm and what makes people stop scrolling. I create content designed to perform on TikTok first, but that can also be repurposed across platforms like Meta and YouTube Shorts, where it continues to drive strong results. From building winning strategies to producing eye-catching content, I focus on helping brands grow organically and build loyal audiences.…

Available to hire

I’m Channelle, a freelance TikTok strategist helping brands grow through strategy and creative content. I work with hospitality, lifestyle, beauty, and travel brands to build visibility, reach the right audiences, and turn organic content into loyal communities.

With 500M+ views and 85+ viral videos, I understand the TikTok algorithm and what makes people stop scrolling. I create content designed to perform on TikTok first, but that can also be repurposed across platforms like Meta and YouTube Shorts, where it continues to drive strong results.

From building winning strategies to producing eye-catching content, I focus on helping brands grow organically and build loyal audiences.

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Work Experience

Founder & TikTok Strategist at Channel Studio, Freelance
June 1, 2022 - Present
• Generated 350M+ organic views across hospitality, retail and lifestyle brands. • Produced 85+ viral short-form videos across client accounts • Created TikTok content for TK Maxx, Homesense and Mark Hill, translating campaign briefs into engaging short-form video. • Scaled Heavenly Desserts to 97M+ views and 5.4M likes within six months . • Launched Toros Walsall TikTok from scratch, generating 4.3M views. • Developed and executed a new TikTok strategy for Haute Dolci, generating 9M views, increasing followers by 10K+ and maintaining a consistent 7–11% engagement rate.
TikTok Community Manager at Brainlabs, London
October 1, 2022 - January 31, 2025
• Actively engaged in data-driven analysis and forecasting of insightful trends, contributing to the development of brand insight & creative reports for Playboy Fragrances, Estée Lauder, Mars and Miniverse. • Worked closely with brand partnership managers and campaign executives to execute TikTok and Instagram account growth strategy for Flora Plant Based and Playboy Fragrances. • Produced proactive proposals and pitched them internally and externally to clients. • Monitored and analysed trending video formats, sounds and hashtags. • Supported influencer partnerships by identifying aligned creators and assisting with scouting, negotiation and contracting for brand campaigns.
TikTok Training & Education at Seven Nine PR Agency
October 1, 2024 - May 31, 2022
Built a community that gained 90 million views and 645k followers by strategically analyzing and leveraging the TikTok algorithm, focusing on the bubble team niche. Awarded Top Performer; Increased sales by 33% through TikTok marketing; Delivered TikTok management training to a marketing agency team; Built scalable short-form frameworks for internal teams; Conducted full TikTok account audits identifying growth gaps and content inefficiencies.
Store Manager/TikTok Community Manager at BubbleCitea, Leicester
October 1, 2021 - December 1, 2022
• Built a community that gained 90 million views and 645k followers by strategically analysing and leveraging the TikTok algorithm, specifically focusing on the bubble tea niche. • Received an award for manager with the top performance on the TikTok platform. Increased sales by 33% through the effective use of TikTok marketing. • Led and monitored restaurant operations to drive efficiency, productivity and service quality. • Monitored and trained staff as well as assigned duties to set objectives and optimal productivity.

Education

BA Fashion Marketing & Branding at Nottingham Trent University
January 11, 2030 - January 1, 2020
Extended Diploma at Regent College, Leicester
January 11, 2030 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality
    paper Channelly Studio Portolio
    This portfolio showcases my work as a TikTok strategist and content creator. I specialise in building and scaling accounts by developing data-driven content strategies, identifying niche communities, and creating videos designed to maximise engagement and reach. I handle the full content process, from strategy and ideation to editing, publishing, and account growth. My work has generated over 500M+ views across client accounts, helping brands grow organically and build strong audiences on TikTok. Inside this portfolio, you’ll find examples of my content, strategy approach, and results from past projects. tiktok tiktokmarketing contentstrategy socialmediamarketing videocontent videomarketing videocreator socialmediagrowth contentcreator digitalmarketing shortformcontentcontentmarketing…

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