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Hi, I’m Channin McNaughton, a Social Media Manager and Digital Content Specialist focused on storytelling and community growth. I develop and execute strategic content plans that increase followers and drive engagement, with a track record of expanding audiences beyond niche markets. I bring hands-on experience in content creation for local government and community spaces, using tools like Adobe Creative Suite and Canva to craft compelling campaigns. I love turning data into stories that inspire people to visit, explore, and participate.…Hi, I’m Channin McNaughton, a Social Media Manager and Digital Content Specialist focused on storytelling and community growth. I develop and execute strategic content plans that increase followers and drive engagement, with a track record of expanding audiences beyond niche markets. I bring hands-on experience in content creation for local government and community spaces, using tools like Adobe Creative Suite and Canva to craft compelling campaigns. I love turning data into stories that inspire people to visit, explore, and participate.

Channin McNaughton

Content Producer, Social Media Manager, Content Creator, +7

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Hi, I’m Channin McNaughton, a Social Media Manager and Digital Content Specialist focused on storytelling and community growth. I develop and execute strategic content plans that increase followers and drive engagement, with a track record of expanding audiences beyond niche markets. I bring hands-on experience in content creation for local government and community spaces, using tools like Adobe Creative Suite and Canva to craft compelling campaigns. I love turning data into stories that inspire people to visit, explore, and participate.…Hi, I’m Channin McNaughton, a Social Media Manager and Digital Content Specialist focused on storytelling and community growth. I develop and execute strategic content plans that increase followers and drive engagement, with a track record of expanding audiences beyond niche markets. I bring hands-on experience in content creation for local government and community spaces, using tools like Adobe Creative Suite and Canva to craft compelling campaigns. I love turning data into stories that inspire people to visit, explore, and participate.

Available to hire

Hi, I’m Channin McNaughton, a Social Media Manager and Digital Content Specialist focused on storytelling and community growth. I develop and execute strategic content plans that increase followers and drive engagement, with a track record of expanding audiences beyond niche markets.

I bring hands-on experience in content creation for local government and community spaces, using tools like Adobe Creative Suite and Canva to craft compelling campaigns. I love turning data into stories that inspire people to visit, explore, and participate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Content Producer at Soulcraft Makerspace

September 1, 2022 - Present

Created social media strategy, implemented brand culture and philosophies of learning through digital messaging; instructing design-based problem solving in woodworking.

Social Media Manager at Soulcraft Makerspace

March 1, 2020 - Present

Creative outreach through digital flyers for Christian church; inspirational messages for targeted audiences.

Social Media Manager at Soulcraft Makerspace

September 1, 2022 - Present

Developed and executed a 6-month Instagram content plan as an independent strategist, increasing followers by 160% (800 to 2,000) and expanding community engagement by 200% (10,000 to 30,000 page visitors). Achieved 485% revenue growth through a holistic approach including social media strategy, web design improvements, community outreach, and curriculum strengthening as an administrator.

Digital Content Creator at City of Cleveland

March 1, 2024 - May 31, 2024

Spring 2024 senior project: created a social media campaign to highlight the city’s historic districts and landmarks; conducted interviews with local business owners and street interviews with residents to craft engaging content that inspires visits and exploration.