Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a creative director and multidisciplinary fashion leader with 11+ years of experience shaping brand vision, product strategy, collection architecture, and end-to-end product development across apparel and lifestyle. I translate consumer insights and market intelligence into commercially relevant product systems—bringing strong creative direction through concept, sourcing, sampling, fit, production, and commercialization. I lead the creative and product development of an approximately 15-brand portfolio, identifying market white space and category expansion opportunities while partnering with founders, executives, retailers, manufacturers, and cross-functional teams. With a blend of deep product expertise and art-driven visual direction, I specialize in building cohesive brand experiences and scalable product ecosystems that turn creative intent into tangible, sellable outcomes.…I’m a creative director and multidisciplinary fashion leader with 11+ years of experience shaping brand vision, product strategy, collection architecture, and end-to-end product development across apparel and lifestyle. I translate consumer insights and market intelligence into commercially relevant product systems—bringing strong creative direction through concept, sourcing, sampling, fit, production, and commercialization. I lead the creative and product development of an approximately 15-brand portfolio, identifying market white space and category expansion opportunities while partnering with founders, executives, retailers, manufacturers, and cross-functional teams. With a blend of deep product expertise and art-driven visual direction, I specialize in building cohesive brand experiences and scalable product ecosystems that turn creative intent into tangible, sellable outcomes.

Chany Martinez G.

Creative Director, Brand Designer, Product Designer, +7





I’m a creative director and multidisciplinary fashion leader with 11+ years of experience shaping brand vision, product strategy, collection architecture, and end-to-end product development across apparel and lifestyle. I translate consumer insights and market intelligence into commercially relevant product systems—bringing strong creative direction through concept, sourcing, sampling, fit, production, and commercialization. I lead the creative and product development of an approximately 15-brand portfolio, identifying market white space and category expansion opportunities while partnering with founders, executives, retailers, manufacturers, and cross-functional teams. With a blend of deep product expertise and art-driven visual direction, I specialize in building cohesive brand experiences and scalable product ecosystems that turn creative intent into tangible, sellable outcomes.…I’m a creative director and multidisciplinary fashion leader with 11+ years of experience shaping brand vision, product strategy, collection architecture, and end-to-end product development across apparel and lifestyle. I translate consumer insights and market intelligence into commercially relevant product systems—bringing strong creative direction through concept, sourcing, sampling, fit, production, and commercialization. I lead the creative and product development of an approximately 15-brand portfolio, identifying market white space and category expansion opportunities while partnering with founders, executives, retailers, manufacturers, and cross-functional teams. With a blend of deep product expertise and art-driven visual direction, I specialize in building cohesive brand experiences and scalable product ecosystems that turn creative intent into tangible, sellable outcomes.

Available to hire

I’m a creative director and multidisciplinary fashion leader with 11+ years of experience shaping brand vision, product strategy, collection architecture, and end-to-end product development across apparel and lifestyle. I translate consumer insights and market intelligence into commercially relevant product systems—bringing strong creative direction through concept, sourcing, sampling, fit, production, and commercialization.

I lead the creative and product development of an approximately 15-brand portfolio, identifying market white space and category expansion opportunities while partnering with founders, executives, retailers, manufacturers, and cross-functional teams. With a blend of deep product expertise and art-driven visual direction, I specialize in building cohesive brand experiences and scalable product ecosystems that turn creative intent into tangible, sellable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Creative Director at Metatron Concepts

January 1, 2022 - Present

Define brand vision and seasonal concepts, collection architecture, and visual direction that translate consumer insight and market intelligence into commercially relevant products. Identify market whitespace and lead category expansion across apparel, performance, swim, accessories, footwear, beauty, packaging, and lifestyle. Develop silhouettes, color palettes, fabric direction, prints, graphics, assortments, and product concepts from creative direction through production. Advise founders and stakeholders on brand identity, product roadmaps, collection strategy, and growth opportunities. Lead end-to-end product development including sourcing, sampling, fit, technical revisions, vendor communication, approvals, and manufacturing—maintaining design intent, fit, quality, and construction through commercialization. Direct trend and market research to guide seasonal assortment building and integrate AI-assisted visualization to accelerate concept development and presentations.

Fashion Designer at Gallery Collections

January 1, 2018 - January 1, 2018

Designed premium carvings, textile artwork, and branded merchandise for museum retail distribution and cultural institutions. Created concept-driven collections connecting visual storytelling with textile design and curated retail experiences.

Senior Fashion Designer

January 1, 2018 - January 1, 2022

Develop brand positioning and seasonal design direction, including silhouettes, color palettes, fabric direction, prints, graphics, and product concepts, from creative direction through product commercialization. Manage collection strategy and product roadmap development aligned to market intelligence and consumer insight. Lead product development activities spanning sourcing, sampling, fitting, technical revisions, approvals, and manufacturing while maintaining design intent and product quality.

Freelance Design Partner at Chase USA International

January 1, 2017 - December 31, 2025

Continued multi-category design and product development support, delivering ongoing apparel and accessory development including frequent sock style creation and production-ready technical work aligned to retail and manufacturing requirements.

Fashion Designer at LKWid

January 1, 2017 - January 1, 2018

Designed ready-to-wear collections and licensed apparel collaborations for entertainment and lifestyle brands. Created original graphics and prints and produced production-ready technical documentation from concept through commercialization.

Fashion Designer at Chase USA International

January 1, 2016 - January 1, 2018

Designed seasonal apparel collections; collaborated with cross-functional teams, developed catalogs; hybrid on-site/remote work.

Fashion Designer / Product Developer at Chase USA International

January 1, 2015 - January 1, 2017

Supported multi-category apparel and accessory design, product development, and commercialization for major retail programs and international manufacturing. Led approximately 80 apparel styles per Fall/Winter season across men’s, women’s, and children’s categories including denim, outerwear, sleepwear, accessories, and lifestyle. Designed proprietary collections manufactured for distribution through Marshalls and Ross, developing products, prints, graphics, and branding across multiple categories. Rebranded the company sock line and developed approximately 15 original graphics every three weeks, contributing to an approximately 40% increase in category sales. Managed orders, invoicing, and shipping while maintaining direct visibility into product performance and commercial execution. Continued as a freelance design partner through December 2025, developing men’s and children’s apparel and approximately 15 new sock styles per month. Directed product development with overseas m

Senior Fashion Designer / Creative Lead at Metatron Concepts

January 1, 2015 - Present

Lead end-to-end design lifecycle across men's, women's, juniors, and kids' apparel; concept development; trend forecasting; brand identity; product execution; cross-functional collaboration with development, sourcing, factories, and leadership; informed brand vision and market insights.

Senior Fashion Designer / Product Developer at Metatron Concepts

January 1, 2015 - January 1, 2025

Led design development and product development across collections; managed production coordination and supplier relationships; contributed to brand strategy.

Senior Fashion Designer / Creative Lead at Chany Martinez (Self-Employed Brand)

January 1, 2015 - Present

Head of design for full product lifecycle across womens’, men’s, juniors’, and kids’ collections; conceptual development, trend forecasting, branding, packaging, and cross-functional collaboration with production, sourcing, and partners.