Available to hire
I’m Stacy Tandon, owner/creative director of CHARA CREATIVE, a boutique studio I founded to help brands define their direction and bring ideas to life through clear, energetic design. I partner with businesses to clarify vision, define direction, and translate ideas into high-impact creative—crafted with clarity, energy, and joy.
I develop brand positioning, visual systems, and campaign concepts; I collaborate with clients to shape narratives and execute cohesive design solutions, guiding teams across branding, identity, video production, and content strategy to deliver measurable business results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Beginner
Language
English
Fluent
Work Experience
Creative Director & Graphic Designer at CHARA CREATIVE
March 1, 2026 - PresentFounded boutique creative studio specializing in brand strategy, identity, graphic design, and content development. Partner with businesses to clarify vision, define direction, and bring ideas to life through thoughtful, high-impact creative—crafted with clarity, energy, and joy. Develop brand positioning, visual systems, and campaign concepts; collaborate with clients to shape narratives and execute cohesive design solutions.
Director, Creative and Content Marketing at Hy-Vee
November 30, 2022 - October 10, 2025Led Hy-Vee’s creative and video content strategy across social, digital, broadcast, and internal channels; oversaw 6,500+ organic posts, paid campaigns, and internal video initiatives. Drove digital experiences including transforming Seasons Magazine into a digital Discover experience with shoppable video; supported major campaigns (RedMedia, Hy-Vee PERKS, Caitlin Clark). On-set production with culinary teams, A-list talent, creators, and production partners; implemented scalable workflows and AI tools to streamline operations. Reported to executive leadership and mentored multidisciplinary teams, contributing to revenue growth and user acquisition.
Creative Director at Hy-Vee
October 29, 2021 - December 30, 2022Expanded HSTV’s reach by developing 45+ original series and shaping platform identity for shoppable video experiences, producing 1,800+ videos with 50M+ views. Directed on-set production, branding, scripting, set design, and creative strategy; streamlined production processes, improved asset management, and contributed to brand partnerships.
Creative Producer and Team Lead, HSTV at Hy-Vee / HSTV
June 1, 2020 - October 1, 2021Creative Producer and Team Lead, HSTV. Led creative development from pitch through execution; managed briefs, production timelines, and post; oversaw on-site activation and cross-functional teams to ensure high-quality deliverables.
Creative Producer, HSTV at Hy-Vee / HSTV
October 1, 2019 - June 1, 2020Creative Producer, HSTV. Drove video content production and workflow optimization; collaborated with producers, videographers, editors, designers, and writers to deliver campaigns and series.
Experiential Creative Director & Events SME at ITA Group
September 1, 2017 - September 1, 2019Delivered award-winning experiential concepts for Fortune 500 clients; aligned storytelling, branding, and engagement tactics with event goals. Directed creative development from pitch through execution, including event branding, environmental design, communications plans, and video production; oversaw onsite activation and cross-functional teams.
Creative Director & Supervisor at ITA Group
February 1, 2014 - September 1, 2017Improved creative output and efficiency by establishing digital design processes, templates, and asset libraries. Directed full lifecycle of incentive and event campaigns, managing briefs, budgets, timelines, and partner agencies; mentored creative teams to ensure high-quality execution.
Creative Project Lead at ITA Group
October 1, 2010 - February 1, 2014Led creative projects from concept to completion; managed briefs, timelines, budgets, and cross-functional collaboration.
Senior Graphic Designer at ITA Group
January 1, 2009 - October 1, 2010Senior Graphic Designer.
Graphic Designer & Amenities Buyer at ITA Group
October 1, 2005 - January 1, 2009Graphic Designer & Amenities Buyer.
Marketing Coordinator at 3E, Electrical Engineering and Equipment Co.
May 30, 2004 - September 29, 2005Designed marketing materials, newsletters, and promotional content to strengthen brand visibility. Supported product launches and events through research-driven strategies, vendor management, and internal coordination.
Education
BFA in Graphic Design at Iowa State University
August 30, 1999 - May 7, 2004Rome Study Abroad Program at Rome Study Abroad Program
August 22, 2003 - December 19, 2003Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Non-Profit Organization
Hi, I’m Stacy Tandon — a creative leader passionate about building brands through smart strategy and standout design. Check out my work at stacytandon.com to see a mix of brand development, campaigns, and creative built to connect and perform.
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