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Hi, I’m Charbel Ibrahim, a Social Media and Marketing Manager based in Byblos, Lebanon. I help brands grow their digital presence by crafting data-driven campaigns and engaging content across Meta, Google, and TikTok. With 3+ years of hands-on experience across 29+ brands and a track record of optimizing ad spend (over $15k per month) to drive hundreds of conversions at a low CPC, I collaborate with teams to translate market insights into measurable growth in engagement and brand visibility.…Hi, I’m Charbel Ibrahim, a Social Media and Marketing Manager based in Byblos, Lebanon. I help brands grow their digital presence by crafting data-driven campaigns and engaging content across Meta, Google, and TikTok. With 3+ years of hands-on experience across 29+ brands and a track record of optimizing ad spend (over $15k per month) to drive hundreds of conversions at a low CPC, I collaborate with teams to translate market insights into measurable growth in engagement and brand visibility.

Charbel Ibrahim

Social Media Manager, Content Creator, Content Strategist, +3

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Hi, I’m Charbel Ibrahim, a Social Media and Marketing Manager based in Byblos, Lebanon. I help brands grow their digital presence by crafting data-driven campaigns and engaging content across Meta, Google, and TikTok. With 3+ years of hands-on experience across 29+ brands and a track record of optimizing ad spend (over $15k per month) to drive hundreds of conversions at a low CPC, I collaborate with teams to translate market insights into measurable growth in engagement and brand visibility.…Hi, I’m Charbel Ibrahim, a Social Media and Marketing Manager based in Byblos, Lebanon. I help brands grow their digital presence by crafting data-driven campaigns and engaging content across Meta, Google, and TikTok. With 3+ years of hands-on experience across 29+ brands and a track record of optimizing ad spend (over $15k per month) to drive hundreds of conversions at a low CPC, I collaborate with teams to translate market insights into measurable growth in engagement and brand visibility.

Available to hire

Hi, I’m Charbel Ibrahim, a Social Media and Marketing Manager based in Byblos, Lebanon. I help brands grow their digital presence by crafting data-driven campaigns and engaging content across Meta, Google, and TikTok.

With 3+ years of hands-on experience across 29+ brands and a track record of optimizing ad spend (over $15k per month) to drive hundreds of conversions at a low CPC, I collaborate with teams to translate market insights into measurable growth in engagement and brand visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

French

Fluent

Work Experience

Social Media Manager at Hanks Leather Goods

September 1, 2025 - Present

Led content strategy and publication across Instagram, Facebook, and TikTok, boosting engagement by 35% and growing the follower base by 7,500+ within 4 months. Developed and executed a comprehensive social media strategy that increased brand visibility by 20% and website traffic from social channels by 10%. Created content calendars and captions, tailoring voice and tone to resonate with the audience, contributing to a 15% rise in post interactions. Managed a Facebook group of 10,000+ members, increasing active engagement by 25% through moderation and community-building initiatives.

Senior Social Media Manager and Media Buyer at Maven Marketing

June 1, 2024 - January 1, 2026

Managed 15+ social media pages, overseeing the full content lifecycle from strategy and creation to scheduling and performance analysis. Wrote and adapted bilingual captions (Arabic, French, English) and designed visuals on Canva, driving a 30% increase in engagement on multilingual campaigns. Launched and optimized paid ad campaigns using Meta Ads Manager with $7,000+ monthly budgets, achieving 350+ conversions per campaign and an average ROAS of 3.5:1. Collaborated with teams on Trello to manage content calendars and briefs, improving workflow efficiency by 20% across all active brand accounts.

Content Creator and Social Media Manager at Freelance

September 1, 2024 - Present

Manage 26+ social media accounts for diverse brands across 5 countries, developing custom content strategies that yielded 20% monthly follower growth on average. Lead end-to-end content production—including strategy, photography/videography, and monthly performance reporting with key analytics. Optimize paid campaigns across Meta, Google, and TikTok with monthly budgets over $15,000, maintaining CPC under $0.12 and achieving an average engagement rate of 5%.

Marketing Coordinator at Ecole d’Art et de Musique – Byblos, Lebanon

April 1, 2024 - June 1, 2025

Led branding and social media projects across 70+ video campaigns and advertising materials, resulting in a 25% increase in brand visibility and 15% growth in sales inquiries. Managed comprehensive online marketing across social media, Google Ads, website optimization, and SEO strategies, achieving a 40% increase in website traffic and 30% improvement in search engine rankings. Built strategic partnerships with 20+ organizations, educational institutions, and municipalities across 7 branches, expanding the school’s regional reach. Conducted market research and competitor analysis, identifying 8 growth opportunities and 2 potential branch expansion locations (Ghazir and Byblos). Executed a week-long regional marketing campaign in Erbil, Iraq, incorporating competitor analysis and audience profiling. Managed PR and social media campaigns for Open Doors and events, achieving 370 attendees and 75 new registrations, expanding regional brand reach by 35%.

Intern Social Media Marketing Intern at AdCreators Mena | Born Creators Group – Dbayeh, Lebanon

July 1, 2024 - September 1, 2024

Supported social media campaigns, assisted with content creation and PR materials, contributing to increased engagement and visibility during the internship.