Hi, I’m a creative and passionate content creator with experience creating engaging short-form content across TikTok and social media platforms, particularly within the hospitality and lifestyle industry. I’ve successfully grown my own TikTok page to over 1,000 followers, gaining around 180K likes and over 750K views through consistent, trend-focused, and authentic content. I also hold a Master’s degree in Digital Marketing, Communications, and Leadership, which has given me a strong understanding of branding, audience engagement, and social media strategy. What makes me stand out is my creativity, passion for content creation, and ability to create relatable and visually appealing content that genuinely connects with audiences. I’m confident using editing and design platforms such as Canva and CapCut to produce high-quality content, and I’m always keeping up with the latest trends and ideas online. I’m a friendly, motivated, and hardworking person who genuinely enjoys helping brands grow their online presence and build strong online communities.

Charis McMullan

Hi, I’m a creative and passionate content creator with experience creating engaging short-form content across TikTok and social media platforms, particularly within the hospitality and lifestyle industry. I’ve successfully grown my own TikTok page to over 1,000 followers, gaining around 180K likes and over 750K views through consistent, trend-focused, and authentic content. I also hold a Master’s degree in Digital Marketing, Communications, and Leadership, which has given me a strong understanding of branding, audience engagement, and social media strategy. What makes me stand out is my creativity, passion for content creation, and ability to create relatable and visually appealing content that genuinely connects with audiences. I’m confident using editing and design platforms such as Canva and CapCut to produce high-quality content, and I’m always keeping up with the latest trends and ideas online. I’m a friendly, motivated, and hardworking person who genuinely enjoys helping brands grow their online presence and build strong online communities.

Available to hire

Hi, I’m a creative and passionate content creator with experience creating engaging short-form content across TikTok and social media platforms, particularly within the hospitality and lifestyle industry. I’ve successfully grown my own TikTok page to over 1,000 followers, gaining around 180K likes and over 750K views through consistent, trend-focused, and authentic content. I also hold a Master’s degree in Digital Marketing, Communications, and Leadership, which has given me a strong understanding of branding, audience engagement, and social media strategy.

What makes me stand out is my creativity, passion for content creation, and ability to create relatable and visually appealing content that genuinely connects with audiences. I’m confident using editing and design platforms such as Canva and CapCut to produce high-quality content, and I’m always keeping up with the latest trends and ideas online. I’m a friendly, motivated, and hardworking person who genuinely enjoys helping brands grow their online presence and build strong online communities.

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Language

English
Fluent
French
Advanced
Spanish; Castilian
Advanced

Work Experience

Creative Content Creator at Etsy Store / TikTok Contentrix, Belfast – Large Social Media Company
January 1, 2024 - Present
Produced short-form TikTok content in the hospitality sector, growing the account to 1,000+ followers, 183K likes, and 710K+ views. Planned, filmed and edited creative content using trending formats to boost engagement and reach. Built and managed an Etsy shop, creating product photography, graphics and optimized listings to drive sales. Applied SEO best practices to improve discoverability and rankings within web pages. Built a consistent brand voice while engaging with customers, fostering strong relationships and trust. Reviewed and maintained high standards for tone, style and messaging in line with brand guidelines. Enabled data-driven reporting and presentations to communicate insights and recommendations. Proficient in social media management and SEO tools; Excel and Microsoft platforms; able to handle multiple tasks in fast-paced, dynamic environments.
Digital Content Creator at Large Social Media Company (Etsy Store / TikTok Content)
January 1, 2024 - Present
Produced short-form TikTok content for the hospitality sector, growing an account to 1,000+ followers, 183K likes, and 710K+ views. Planned, filmed, and edited creative content using trending formats to boost engagement and reach; ensured on-brand messaging and timely delivery.
Content Creator at Counterix (Etsy Store / TikTok Content)
January 1, 2024 - Present
Created, filmed, and edited short-form TikTok content for an Etsy store in the hospitality niche; grew the account to 1,000+ followers, 183K likes, and 710K+ views. Planned, filmed, and edited creative content using trending formats to boost engagement and reach. Built social media strategy and produced data-driven reports to communicate growth and recommendations.
Spanish Social Media Advisor / Quality Evaluator at Large Social Media Company
January 1, 2024 - Present
Provided Spanish-language social media guidance and quality evaluation; monitored content quality and brand alignment; advised on optimization of posts and campaigns; collaborated with teams to ensure consistency and accuracy.
Content Creator at Freelance / Self-Directed
January 1, 2024 - Present
Created UGC-style, experience-led content focused on cafes, restaurants and stays; captured authentic in-the-moment moments; produced engaging short-form video content for TikTok and Pinterest; grew TikTok to over 1,000 followers, 180K+ likes, 750K+ views; shot and edited content on iPhone and used editing tools; used Canva for social graphics and promotional materials; developed creative concepts independently, combining trend awareness with a clear understanding of what drives engagement; created product-focused content for an Etsy store; adapted tone across environments and audiences; planned and managed content calendars; executed a full digital marketing campaign for a charity, including content strategy, platform selection, and performance evaluation; gained hands-on experience using Google Analytics and Sprout Social to track performance; applied SEO techniques using Screaming Frog to audit and optimize website performance; completed HubSpot Digital Marketing certification.

Education

Master of Digital Marketing, Communications and Leadership at Ulster University, Belfast
January 1, 2023 - January 1, 2024
Bachelor of Arts - French & Spanish at Queen's University Belfast
January 1, 2019 - January 1, 2023
Master of Digital Marketing, Communications and Leadership at Ulster University, Belfast
January 1, 2023 - October 2, 2025
Bachelor of Arts - French & Spanish at Queen's University Belfast
January 1, 2019 - January 1, 2023
Master of Digital Marketing, Communications and Leadership at Ulster University Belfast
January 1, 2023 - December 31, 2024
Bachelor of Arts - French & Spanish at Queen's University Belfast
January 1, 2019 - December 31, 2023
Master of Digital Marketing, Communications & Leadership at Ulster University
January 1, 2023 - January 1, 2024
Bachelor’s Degree in French and Spanish at Queen's University Belfast
January 1, 2019 - January 1, 2023

Qualifications

HubSpot Digital Marketing Certification
January 1, 2024 - May 21, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Travel & Hospitality, Education