I am a performance-driven Business Development professional and INSEEC 'Major de Promotion' MBA graduate based in Bordeaux, France. I have a track record of driving revenue growth and boosting brand visibility through multichannel outreach, lead qualification, and CRM management. I have demonstrated the ability to increase organic traffic by 20% and sales by 20% through data-backed marketing and sales strategies. I excel at turning data into action, collaborating with designers, retailers, and studios to close B2B opportunities and develop go-to-market plans. My experience spans content marketing, SEO, and cross-functional collaboration to create measurable impact and lasting client relationships.

Charitha Kandukuri

I am a performance-driven Business Development professional and INSEEC 'Major de Promotion' MBA graduate based in Bordeaux, France. I have a track record of driving revenue growth and boosting brand visibility through multichannel outreach, lead qualification, and CRM management. I have demonstrated the ability to increase organic traffic by 20% and sales by 20% through data-backed marketing and sales strategies. I excel at turning data into action, collaborating with designers, retailers, and studios to close B2B opportunities and develop go-to-market plans. My experience spans content marketing, SEO, and cross-functional collaboration to create measurable impact and lasting client relationships.

Available to hire

I am a performance-driven Business Development professional and INSEEC ‘Major de Promotion’ MBA graduate based in Bordeaux, France. I have a track record of driving revenue growth and boosting brand visibility through multichannel outreach, lead qualification, and CRM management. I have demonstrated the ability to increase organic traffic by 20% and sales by 20% through data-backed marketing and sales strategies.

I excel at turning data into action, collaborating with designers, retailers, and studios to close B2B opportunities and develop go-to-market plans. My experience spans content marketing, SEO, and cross-functional collaboration to create measurable impact and lasting client relationships.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
French
Advanced

Work Experience

Co-Founder and Creative Director at Design led consumer brand
January 1, 2025 - Present
Launched and co-founded an early-stage product brand, overseeing business development from marketing to partnership closing. Conducted prospecting to designers, retailers, and creative studios to generate B2B opportunities. Identified and qualified leads, resulting in a successful co-developed product with a skincare brand. Executed content marketing strategies to attract high-value clients and improve conversion rates.
Social Media and Communications Intern at Active Concepts
April 1, 2023 - October 1, 2023
Managed multi-platform content strategy, increasing engagement by 12% and brand visibility by 25%. Leveraged data and analytics into customer insights and optimized content accordingly. Collaborated with global teams to align with short-term goals. Developed SEO-driven content strategies, leading to a 20% increase in organic traffic.
Marketing and Sales Intern at Salesera
April 1, 2022 - August 1, 2022
Generated and qualified leads through digital campaigns and outreach. Managed go-to-market strategies for new campaigns, contributing to a 15% revenue uplift. Collaborated with sales team to improve conversion rates.
Business Assistant Intern at Sand Rarity
September 1, 2022 - October 1, 2022
Identified and reached out to potential partners and collaborators in terms of packaging. Contributed to increased brand visibility and customer acquisition. Built partnerships with nano-influencers, expanding brand reach by 30% and improving engagement.
Versatile Team Member (Part-time) at Amrest - Sushi Shop
September 1, 2023 - Present
Designed and executed localized marketing campaigns, increasing sales by 20%. Developed promotional strategies aligned with seasonal demand trends, optimizing revenue growth.
Co-Founder and Creative Director at Design led consumer brand (self-founded)
January 1, 2025 - Present
Launched and co-founded an early-stage design-led consumer brand, overseeing business development from marketing to partnership closing. Prospecting to designers, retailers, and creative studios generated B2B opportunities. Identified and qualified leads, contributing to a co-developed product with a skincare brand. Executed content marketing strategies to attract high-value clients and improve conversion rates.

Education

MBA in Marketing and Brand Management at INSEEC MSc & MBA, Bordeaux, France
March 1, 2022 - June 1, 2024
MA in International Business Management at Middlesex University, London, United Kingdom
January 1, 2021 - January 1, 2022
MBA in Marketing and Brand Management at INSEEC MSc & MBA, Bordeaux, France
March 1, 2022 - June 1, 2024
MA in International Business Management at Middlesex University, London, United Kingdom
January 1, 2021 - January 1, 2022
MBA in Marketing and Brand Management at INSEEC MSc & MBA, Bordeaux, France
March 1, 2022 - June 1, 2024
MA in International Business Management at Middlesex University, London, United Kingdom
January 1, 2021 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Software & Internet, Professional Services, Media & Entertainment