Product Designer (Software Platforms) at Victoria VR

Contributes to the definition and consistency of brand expression across a complex digital platform. Designed and maintained interface systems that ensure a unified look, tone, and behavior across multiple software surfaces. Collaborated with product, engineering, and marketing teams to align visual direction with broader brand positioning. Built reusable component libraries to support long-term consistency and scalability. Supported product launches by ensuring brand-aligned UI and communication across user touchpoints.

Brand & Product Designer at Seven Twenty One Design

Developed and executed brand strategies for multiple brands, translating business goals into clear positioning, visual identity, and messaging systems. Defined brand foundations including value propositions, tone of voice, visual direction, and usage guidelines. Led brand audits to identify inconsistencies and refine how brands show up across digital, social, and marketing materials. Collaborated with stakeholders and external partners to align creative output with brand strategy and business objectives. Supported brand rollouts and campaigns by coordinating timelines, deliverables, and quality standards. Worked in highly regulated, high-responsibility environments where consistency, trust, and accountability were critical. Created clear documentation and frameworks to support consistent decision-making across teams. Developed governance, cross-functional communication, and long-term risk awareness.