CF

I am a digital marketing expert with a passion for innovation.

About

I am a digital marketing expert with a passion for innovation. With 7 years of experience, I specialize in implementing high-impact digital strategies to increase visibility, generate leads, and drive revenue through ROI-focused strategies. I am always on the lookout for the latest trends and eager to add value to your business by proposing innovative marketing strategies.

Currently, I manage digital product marketing and communication strategies, coordinating campaigns across multiple departments to achieve impressive conversion rates. I thrive on creating effective marketing solutions and driving growth in both B2C and B2B sectors.

  • 4 years' experience
  • Joined July 2025

Languages

  • EnglishFluent
  • Spanish; CastilianFluent
  • PortugueseIntermediate

Industry experience

  • Healthcare
  • Manufacturing
  • Consumer Goods
  • Computers & Electronics

Work experience· 4 roles

Global Digital Marketing & Communication Product Manager · STMicroelectronicsJul 2024 – Present · 2 yrs 5 mos

Manage the strategy around new product launch and key products during the year through paid channels and owned channels. Coordinate campaigns across various departments to ensure successful execution. Achieved around a 50% conversion rate in 2024 with a cost per click of 1.19€.

Marketing digital manager · 3ShapeJun 2024 – Jul 2025 · 1 yr 2 mos

Designed, implemented, and optimized the company's digital strategy across all channels, including SEO, SEA, Social Networks, Marketing Automation, and Influencers. Secured a partnership with the No. 1 dental influencer with 945k TikTok followers. Generated 1800 leads in a year, surpassing the initial target of 1000 via ebooks, webinars, and conferences.

Marketing digital manager · KärcherSep 2022 – Jul 2025 · 2 yrs 11 mos

Designed, implemented, and optimized the company’s digital strategy via SEO and SEA with budgets for B2C and B2B. Redesigned the website and created targeted content, resulting in a 50% increase in traffic to conversion pages and a 120% increase in sales revenue. Improved non-brand keyword ranking by 30% in top 10 and 12% in top 3.

Freelance Digital Marketing ConsultantApr 2022 – Present · 4 yrs 8 mos

Education

Bachelor's Degree · Kedge Business School2014 – 2017
Academic Exchange · Universidad Alberto Hurtado (Santiago de Chile)2017
Economics preparatory course with a scientific option (ECS) · Lycée Saint James, Neuilly/Seine2011 – 2013

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