Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Charlie Chatz, a senior performance marketing professional with 10+ years of experience driving measurable customer acquisition and revenue growth across global consumer software and travel brands. I specialize in structured experimentation, data-led optimization, and international expansion, balancing bold growth with operational efficiency and clear executive reporting.…

Charlie Chatz

Growth Marketer, Marketing Strategist, Performance Marketer, +3





Hi, I’m Charlie Chatz, a senior performance marketing professional with 10+ years of experience driving measurable customer acquisition and revenue growth across global consumer software and travel brands. I specialize in structured experimentation, data-led optimization, and international expansion, balancing bold growth with operational efficiency and clear executive reporting.…

Available to hire

Hi, I’m Charlie Chatz, a senior performance marketing professional with 10+ years of experience driving measurable customer acquisition and revenue growth across global consumer software and travel brands.
I specialize in structured experimentation, data-led optimization, and international expansion, balancing bold growth with operational efficiency and clear executive reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Greek, Modern

Fluent

Work Experience

Remote Senior Marketing Specialist (Performance / PPC) at Gen (CCleaner, AVG TuneUp, Avast Cleanup)

February 1, 2023 - Present

Lead global paid acquisition strategy across Google Ads and Microsoft Advertising for 31 international markets, owning $1M+ quarterly media spend and accountability for CPA, ROAS, and scalable growth. Delivered 20M+ installs and $18M+ revenue over 3 years through $6.5M+ in investment. Scaled acquisition 4x in spend, installs, and revenue while maintaining ~3x ROAS. Implemented full-funnel optimization and an AI-driven workflow to boost efficiency. Created a structured experimentation framework across creatives, audiences, bidding strategies, and landing pages to drive repeatable, scalable growth. Produced executive reporting and strategic recommendations for stakeholders.

Remote Digital Marketing Specialist at C Cleaner

February 1, 2021 - February 1, 2023

Led global paid acquisition strategy across Google Ads and Microsoft Advertising for 31 international markets, owning $1M+ quarterly media spend and accountable for CPA, ROAS, and scalable growth. Delivered 20M+ installs and $18M+ revenue over 3 years through $6.5M+ in performance marketing investments. Scaled acquisition 4x in spend, installs, and revenue while sustaining ~3x ROAS. Improved full-funnel performance across targeting, bidding, creative messaging, and landing page alignment. Built a structured experimentation framework and introduced AI-driven workflow automation across campaign management and reporting processes to boost efficiency.

Digital Marketing Manager at Serenity Holidays

May 1, 2019 - February 1, 2021

Led digital strategy across a portfolio of 6 travel brands, aligning acquisition activity, CRO, and channel performance with commercial targets. Improved execution capacity and website performance by managing an apprentice and web developer across digital priorities. Increased acquisition and brand visibility through integrated social media strategy and campaign planning. Strengthened strategic decision-making through data-driven reporting, forecasting, and performance recommendations. Supported leadership decision-making with data-driven reporting, budget oversight, and performance recommendations.

Digital Marketing Executive at Serenity Holidays

September 1, 2015 - May 1, 2019

Drove day-to-day digital performance across 6 travel brands, supporting revenue growth through SEO and paid media activity. Improved organic visibility through on-page and off-page SEO, achieving and maintaining first-page rankings for priority terms. Increased acquisition efficiency through PPC and paid social campaign optimization focused on ROAS and conversion performance. Generated actionable performance insights that informed UX improvements and stronger commercial outcomes. Built a data-driven reporting framework to support decision-making and planning.

Social Media Executive at CLF Distribution Ltd

January 1, 2015 - September 1, 2015

Increased engagement and qualified traffic across 4 health and supplement brands through paid and organic social activity.

Digital Marketing Executive at C4 Digital Group

January 1, 2014 - January 1, 2015

Supported digital growth through social media management, PPC activity, and SEO execution for client accounts including Thomas Cook Group.

Marketing Assistant at Chichester Honda

January 1, 2013 - January 1, 2014

Contributed to traffic and lead generation through website optimization, SEO support, and Google Ads campaign activity.