Bluebella Christmas Campaign 2025

A long term client, Bluebella commissioned me once again to capture their latest Christmas products to capture and engage with audiences.

Exploring with the ‘messy aesthetic’ we produced a series of still life images that felt spontaneous, tactile and indulgent — balancing festive richness with an undone, intimate energy. Layered textures, soft disarray and considered styling created a sense of realness, allowing the products to feel lived-in rather than overly polished.

The result was a collection of imagery that cut through traditional seasonal clichés, bringing a contemporary, fashion-led edge to the Christmas campaign while still retaining warmth, sensuality and giftable appeal.