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Hi there! I’m Charlene Heatherington, a results-driven SEO and AI-powered search strategist with 10+ years of experience scaling organic growth across global markets. I build and lead cross-functional teams, aligning technical SEO, content, and AI-driven strategies with core business goals to drive sustainable performance and revenue from organic channels. I’m passionate about translating data into actionable insights, designing scalable SEO playbooks, and staying ahead of evolving search algorithms and AI trends. I love collaborating with product, engineering, and content teams to deliver credible, high-E-A-T results and measurable impact for brands on the web.…Hi there! I’m Charlene Heatherington, a results-driven SEO and AI-powered search strategist with 10+ years of experience scaling organic growth across global markets. I build and lead cross-functional teams, aligning technical SEO, content, and AI-driven strategies with core business goals to drive sustainable performance and revenue from organic channels. I’m passionate about translating data into actionable insights, designing scalable SEO playbooks, and staying ahead of evolving search algorithms and AI trends. I love collaborating with product, engineering, and content teams to deliver credible, high-E-A-T results and measurable impact for brands on the web.

Charlene Heatherington

SEO Expert, Content Producer, Production Manager, +4

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Hi there! I’m Charlene Heatherington, a results-driven SEO and AI-powered search strategist with 10+ years of experience scaling organic growth across global markets. I build and lead cross-functional teams, aligning technical SEO, content, and AI-driven strategies with core business goals to drive sustainable performance and revenue from organic channels. I’m passionate about translating data into actionable insights, designing scalable SEO playbooks, and staying ahead of evolving search algorithms and AI trends. I love collaborating with product, engineering, and content teams to deliver credible, high-E-A-T results and measurable impact for brands on the web.…Hi there! I’m Charlene Heatherington, a results-driven SEO and AI-powered search strategist with 10+ years of experience scaling organic growth across global markets. I build and lead cross-functional teams, aligning technical SEO, content, and AI-driven strategies with core business goals to drive sustainable performance and revenue from organic channels. I’m passionate about translating data into actionable insights, designing scalable SEO playbooks, and staying ahead of evolving search algorithms and AI trends. I love collaborating with product, engineering, and content teams to deliver credible, high-E-A-T results and measurable impact for brands on the web.

Available to hire

Hi there! I’m Charlene Heatherington, a results-driven SEO and AI-powered search strategist with 10+ years of experience scaling organic growth across global markets. I build and lead cross-functional teams, aligning technical SEO, content, and AI-driven strategies with core business goals to drive sustainable performance and revenue from organic channels.

I’m passionate about translating data into actionable insights, designing scalable SEO playbooks, and staying ahead of evolving search algorithms and AI trends. I love collaborating with product, engineering, and content teams to deliver credible, high-E-A-T results and measurable impact for brands on the web.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Global SEO & GEO Manager (Contract) at italki

May 1, 2025 - Present

Developed and led the global SEO and AEO strategy aligned with key business objectives, driving sustainable long-term growth across priority markets. Delivered +22% YoY organic growth in Q3, directly contributing to increased acquisition and revenue from organic channels. Designed and executed an AI-driven search strategy (AEO, AIO, and GEO) that increased overall search visibility in LLMs by 20%. Managed and coached a cross-functional SEO team (technical + content), improving workflow efficiency, prioritization, and execution quality. Built clear SEO reporting frameworks to track KPIs, quantify impact, and provide transparency to leadership and stakeholders.

SEO Lead at Indie Campers

October 1, 2024 - May 1, 2025

Executed on-page and off-page local SEO initiatives, including review management and regional content optimization, boosting local customer inquiries and bookings by 18%. Led local SEO strategy for Indie Campers, optimizing Google My Business listings, local keywords, and citations, resulting in a 25% increase in local search visibility. Developed company LLM AEO Playbook to help global content teams optimize for AI answers and traditional search engines.

Head of SEO & Website at Immerse Education (Education)

June 1, 2023 - August 1, 2024

Developed and executed content strategies that increased organic (traditional and LLM) traffic by 84% YoY. Led the redesign of the website to enhance UX and SEO, achieving significant improvements in usability and a 30% increase in traffic. Supervised a content team to produce high-quality content aligned with E-A-A-T principles, credibility to rank in LLMs. Integrated AI-powered SEO tools to enhance content strategy, improving search visibility by 40%. Collaborated closely with engineering teams, leveraging knowledge of HTML and CSS to implement SEO strategies.

SEO Lead (Contract) at Pitchup (Accommodation Booking)

April 1, 2022 - June 1, 2023

Devised an SEO roadmap for 20+ global markets, driving substantial gains in organic visibility. Orchestrated digital PR campaigns yielding high-authority backlinks and increased brand exposure. Led a successful site migration which saw a 20% improvement in visibility post-migration. Featured snippet and rich results strategy led to a 64% increase in search rankings with rich results driving CTR.

SEO & Content Marketing Manager at Digital Ventures Services Ltd (Classified)

January 1, 2018 - January 1, 2022

Built a comprehensive SEO strategy across five global markets, resulting in a 13% traffic and 14% conversion increase YoY. Managed technical SEO implementations, ensuring alignment with business goals. Championed content-driven campaigns, achieving a 300% increase in traffic. Led digital PR campaigns, generating over 200 mentions and links from big websites like The Sun, Mirror, and Glamour, which helped increase brand searches.

SEO & Content Marketing Manager at Totaljobs

January 1, 2016 - January 1, 2018

Increased blog traffic by 20% within two months through strategic content initiatives. Led content outreach campaigns generating 200+ backlinks from top tier media outlets. Introduced reporting mechanisms to track and enhance SEO campaign effectiveness.

Digital Website Manager at Wisby Ltd (Pharmaceutical)

January 1, 2012 - January 1, 2016

Increased user retention by 15% by optimizing website navigation and performance. Leveraged SEO tools to monitor, measure, and report performance insights to the leadership team. Directed content creation and website maintenance, ensuring continuous alignment with best practices.