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I'm a highly motivated, creative marketing professional with a track record in driving customer engagement at Nationwide Building Society. I work across data-led personalisation, brand, social media and campaign planning to understand customer needs and deliver meaningful experiences. I enjoy collaborating with cross-functional teams, translating insights into actionable plans, and delivering campaigns that resonate with diverse audiences. I'm enthusiastic about learning new skills and evolving to become a valued contributor to your team.…I'm a highly motivated, creative marketing professional with a track record in driving customer engagement at Nationwide Building Society. I work across data-led personalisation, brand, social media and campaign planning to understand customer needs and deliver meaningful experiences. I enjoy collaborating with cross-functional teams, translating insights into actionable plans, and delivering campaigns that resonate with diverse audiences. I'm enthusiastic about learning new skills and evolving to become a valued contributor to your team.

Charles Lowry

Content Creator, Marketing Strategist, Copywriter, +1

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I'm a highly motivated, creative marketing professional with a track record in driving customer engagement at Nationwide Building Society. I work across data-led personalisation, brand, social media and campaign planning to understand customer needs and deliver meaningful experiences. I enjoy collaborating with cross-functional teams, translating insights into actionable plans, and delivering campaigns that resonate with diverse audiences. I'm enthusiastic about learning new skills and evolving to become a valued contributor to your team.…I'm a highly motivated, creative marketing professional with a track record in driving customer engagement at Nationwide Building Society. I work across data-led personalisation, brand, social media and campaign planning to understand customer needs and deliver meaningful experiences. I enjoy collaborating with cross-functional teams, translating insights into actionable plans, and delivering campaigns that resonate with diverse audiences. I'm enthusiastic about learning new skills and evolving to become a valued contributor to your team.

Available to hire

I’m a highly motivated, creative marketing professional with a track record in driving customer engagement at Nationwide Building Society. I work across data-led personalisation, brand, social media and campaign planning to understand customer needs and deliver meaningful experiences. I enjoy collaborating with cross-functional teams, translating insights into actionable plans, and delivering campaigns that resonate with diverse audiences. I’m enthusiastic about learning new skills and evolving to become a valued contributor to your team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Personalisation, Strategy & Decisioning at Nationwide Building Society

January 1, 2025 - July 1, 2025

Led the delivery of high-profile 1:1 campaigns, including the Current Account Switch Incentive campaign reaching millions of customers while part of the Current Account squad.

Brand, Social & Content at Nationwide Building Society

May 1, 2024 - January 1, 2025

Worked with external agencies to plan and create a new strategy of social media content, beginning with the FlexStudent campaign to attract younger customers. Managed influencer activity for the 'Good way to bank' campaign, boosting Nationwide’s presence among younger audiences and delivering strong social results.

Personalisation, Strategy & Decisioning at Nationwide Building Society

November 1, 2023 - May 1, 2024

First stint as a graduate working with existing data using analytics to identify opportunities for targeting existing customers, leading to retargeting campaigns across website, app, and internet banking, and contributing to new app slot developments.

Planning & Partnering at Nationwide Building Society

May 1, 2023 - November 1, 2023

Led the planning and delivery of multichannel campaigns with a real focus on potentially vulnerable customers. Collected insight to inform the briefing of CASI and helped transform day-to-day processes to improve workload distribution and stakeholder access to briefs and plans.

Member Service Communications at Nationwide Building Society

September 1, 2022 - May 1, 2023

Responsible for the briefing, creative design, and delivery of service communications to Nationwide customers. Worked with stakeholders in compliance, legal, data privacy, product, and brand to ensure creatives were delivered on time, to an excellent standard, and followed brand, compliance, legal, and data privacy guidelines.

Service Assistant at National Trust

March 1, 2022 - August 1, 2022

Responsible for primary interaction and welcoming of customers to the property, building extensive product knowledge to provide excellent information and service.

Customer Assistant at WH Smiths

March 1, 2018 - July 1, 2018

Ensured displays were replenished and built rapport with customers, demonstrating strong communication skills and upselling to achieve sales targets.