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Hi, I’m Charlie McQuaid, an outcome-driven marketing coordinator and visual strategy leader. I specialise in asset creation and customer experience design, both within CRM systems and frontend customer interfaces. Over four years in marketing and design, I redesigned interactions to boost automated revenue and repeat clients. I leverage the full Adobe suite, Klaviyo, WordPress, and data visualization tools, and I’ve started exploring Generative AI (Adobe Firefly, Recraft, Claude) to accelerate design and copy production, including a Generative AI short course for customers.…Hi, I’m Charlie McQuaid, an outcome-driven marketing coordinator and visual strategy leader. I specialise in asset creation and customer experience design, both within CRM systems and frontend customer interfaces. Over four years in marketing and design, I redesigned interactions to boost automated revenue and repeat clients. I leverage the full Adobe suite, Klaviyo, WordPress, and data visualization tools, and I’ve started exploring Generative AI (Adobe Firefly, Recraft, Claude) to accelerate design and copy production, including a Generative AI short course for customers.

Charlie McQuaid

Brand Designer, Designer, Illustrator, +5

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Hi, I’m Charlie McQuaid, an outcome-driven marketing coordinator and visual strategy leader. I specialise in asset creation and customer experience design, both within CRM systems and frontend customer interfaces. Over four years in marketing and design, I redesigned interactions to boost automated revenue and repeat clients. I leverage the full Adobe suite, Klaviyo, WordPress, and data visualization tools, and I’ve started exploring Generative AI (Adobe Firefly, Recraft, Claude) to accelerate design and copy production, including a Generative AI short course for customers.…Hi, I’m Charlie McQuaid, an outcome-driven marketing coordinator and visual strategy leader. I specialise in asset creation and customer experience design, both within CRM systems and frontend customer interfaces. Over four years in marketing and design, I redesigned interactions to boost automated revenue and repeat clients. I leverage the full Adobe suite, Klaviyo, WordPress, and data visualization tools, and I’ve started exploring Generative AI (Adobe Firefly, Recraft, Claude) to accelerate design and copy production, including a Generative AI short course for customers.

Available to hire

Hi, I’m Charlie McQuaid, an outcome-driven marketing coordinator and visual strategy leader. I specialise in asset creation and customer experience design, both within CRM systems and frontend customer interfaces.

Over four years in marketing and design, I redesigned interactions to boost automated revenue and repeat clients. I leverage the full Adobe suite, Klaviyo, WordPress, and data visualization tools, and I’ve started exploring Generative AI (Adobe Firefly, Recraft, Claude) to accelerate design and copy production, including a Generative AI short course for customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

CRM, Marketing & Digital Analytics Lead at The Wellbeing Lab

October 1, 2022 - Present

Lead marketing for the Wellbeing Lab, co-creating campaigns that grew revenue by over $500,000 in 12 months. Developed creative concepts and designs using Adobe InDesign, Illustrator, and Acrobat for websites, print collateral, social media, and digital campaigns. Created and presented a Generative AI short course on using Adobe Firefly with demonstrations and case studies. Utilised Generative AI tools for design and copy creation (Adobe Firefly, Recraft, Claude). Used Klaviyo and Excel to analyse and visualise large datasets to uncover key insights in marketing trends and service delivery. Co-created the PERMAH Wellbeing Survey for Youth research questions and reports, used by more than 5,000 students globally.