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Hi, I’m Charlie Moore. I’m a senior paid social & digital planning specialist with 6+ years driving multi-market performance for luxury and ecommerce brands. I specialise in full-funnel paid social strategy, media planning and activation across Meta, TikTok and Snapchat, delivering measurable commercial impact and strengthening client relationships across MENA and beyond. I’m relocating from Dubai to London and seeking a Senior Manager or Account Director role where strategic vision, platform expertise and client leadership intersect. I thrive on securing platform firsts, innovating on regional accounts, and delivering ROI through data-led testing and optimization.…Hi, I’m Charlie Moore. I’m a senior paid social & digital planning specialist with 6+ years driving multi-market performance for luxury and ecommerce brands. I specialise in full-funnel paid social strategy, media planning and activation across Meta, TikTok and Snapchat, delivering measurable commercial impact and strengthening client relationships across MENA and beyond. I’m relocating from Dubai to London and seeking a Senior Manager or Account Director role where strategic vision, platform expertise and client leadership intersect. I thrive on securing platform firsts, innovating on regional accounts, and delivering ROI through data-led testing and optimization.

Charlie Moore

Designer, Content Creator, Content Designer, +2

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Hi, I’m Charlie Moore. I’m a senior paid social & digital planning specialist with 6+ years driving multi-market performance for luxury and ecommerce brands. I specialise in full-funnel paid social strategy, media planning and activation across Meta, TikTok and Snapchat, delivering measurable commercial impact and strengthening client relationships across MENA and beyond. I’m relocating from Dubai to London and seeking a Senior Manager or Account Director role where strategic vision, platform expertise and client leadership intersect. I thrive on securing platform firsts, innovating on regional accounts, and delivering ROI through data-led testing and optimization.…Hi, I’m Charlie Moore. I’m a senior paid social & digital planning specialist with 6+ years driving multi-market performance for luxury and ecommerce brands. I specialise in full-funnel paid social strategy, media planning and activation across Meta, TikTok and Snapchat, delivering measurable commercial impact and strengthening client relationships across MENA and beyond. I’m relocating from Dubai to London and seeking a Senior Manager or Account Director role where strategic vision, platform expertise and client leadership intersect. I thrive on securing platform firsts, innovating on regional accounts, and delivering ROI through data-led testing and optimization.

Available to hire

Hi, I’m Charlie Moore. I’m a senior paid social & digital planning specialist with 6+ years driving multi-market performance for luxury and ecommerce brands. I specialise in full-funnel paid social strategy, media planning and activation across Meta, TikTok and Snapchat, delivering measurable commercial impact and strengthening client relationships across MENA and beyond.

I’m relocating from Dubai to London and seeking a Senior Manager or Account Director role where strategic vision, platform expertise and client leadership intersect. I thrive on securing platform firsts, innovating on regional accounts, and delivering ROI through data-led testing and optimization.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Digital Planner & Client Lead at Assembly Global – Estée Lauder Companies (MENA)

January 1, 2025 - Present

Lead paid social planning and strategy across Estée Lauder's full brand portfolio in the MENA region, driving multi-market performance and brand growth. Achievements include a 61% increase in agency satisfaction since joining, and negotiating $156K+ in added-value media across 10 brands and 4 platforms to maximise campaign ROI. Spearheaded regional account innovation, securing the first MENA onboarding to TikTok Market Scope and delivering multiple brand and platform firsts. Manage senior client relationships and act as strategic lead for planning, reporting and quarterly business reviews.

Paid Social Manager at Assembly Global – Estée Lauder Companies

August 1, 2023 - December 1, 2024

Led paid social activation across TikTok, Meta and Snapchat for a portfolio of luxury beauty brands, delivering 20% YoY revenue increase for key campaign periods. Designed and executed data-led testing roadmaps and optimization frameworks to continuously improve performance across funnel stages. Managed concurrent roles during this period, consulting for Afrocenchix (Aug – Nov 2023) on organic social strategy and influencer coordination alongside the Assembly remit.

Freelance Paid Social Consultant at Various Clients

April 1, 2023 - August 1, 2023

Lead consultant for paid and organic social strategies across a range of brands and markets. Developed platform-tailored content strategies, proactively leveraging trend cycles to drive brand engagement and performance.

Paid Social Account Manager at The Media Image

May 1, 2021 - April 1, 2023

Led end-to-end paid social account management across eCommerce and lead generation clients, responsible for strategy, activation, stakeholder relationships and creative partner coordination. Drove a 30% increase in leads following onboarding and optimisation of a new client account.

Account Executive at The Grove Media

January 1, 2020 - May 1, 2021

Delivered paid and organic social account management for the Crown Estate portfolio; Planned and coordinated integrated campaigns across digital and offline channels; managed budgets, invoicing and performance reporting.

Media Executive (Rotational) at Mediacom

March 1, 2019 - January 1, 2020

Rotational placement across Paid Social and Communications Planning; supported campaign strategy, activation and reporting for major UK national advertisers.