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I'm a data-driven digital analyst with a background in marketing, analytics and web development. I love turning complex data into clear insights that drive smarter product and customer experiences. I thrive on collaboration across teams, mentoring junior analysts, and exploring new tools to increase efficiency. I’m committed to continuous learning and applying creative, rigorous analysis in every project. I've worked as a professional writer for BBC and Channel 4, writing for TV, radio and theatre. I have also worked as a copywriter and SEO advisor. In my spare time I have produced podcasts and am a confident public speaker and recording artist.…I'm a data-driven digital analyst with a background in marketing, analytics and web development. I love turning complex data into clear insights that drive smarter product and customer experiences. I thrive on collaboration across teams, mentoring junior analysts, and exploring new tools to increase efficiency. I’m committed to continuous learning and applying creative, rigorous analysis in every project. I've worked as a professional writer for BBC and Channel 4, writing for TV, radio and theatre. I have also worked as a copywriter and SEO advisor. In my spare time I have produced podcasts and am a confident public speaker and recording artist.

Charlotte Ann Rosewarne

Data Analyst, Marketing Analyst, Voice Actor, +5

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I'm a data-driven digital analyst with a background in marketing, analytics and web development. I love turning complex data into clear insights that drive smarter product and customer experiences. I thrive on collaboration across teams, mentoring junior analysts, and exploring new tools to increase efficiency. I’m committed to continuous learning and applying creative, rigorous analysis in every project. I've worked as a professional writer for BBC and Channel 4, writing for TV, radio and theatre. I have also worked as a copywriter and SEO advisor. In my spare time I have produced podcasts and am a confident public speaker and recording artist.…I'm a data-driven digital analyst with a background in marketing, analytics and web development. I love turning complex data into clear insights that drive smarter product and customer experiences. I thrive on collaboration across teams, mentoring junior analysts, and exploring new tools to increase efficiency. I’m committed to continuous learning and applying creative, rigorous analysis in every project. I've worked as a professional writer for BBC and Channel 4, writing for TV, radio and theatre. I have also worked as a copywriter and SEO advisor. In my spare time I have produced podcasts and am a confident public speaker and recording artist.

Available to hire

I’m a data-driven digital analyst with a background in marketing, analytics and web development. I love turning complex data into clear insights that drive smarter product and customer experiences.

I thrive on collaboration across teams, mentoring junior analysts, and exploring new tools to increase efficiency. I’m committed to continuous learning and applying creative, rigorous analysis in every project.

I’ve worked as a professional writer for BBC and Channel 4, writing for TV, radio and theatre. I have also worked as a copywriter and SEO advisor. In my spare time I have produced podcasts and am a confident public speaker and recording artist.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Digital Analyst at RAC

June 20, 2023 - January 31, 2026

Part of the Insight Team supporting the SMR (Service, MOT and Repair) product with digital analysis requirements. Create reports using Adobe Analytics and Workspaces to understand app and web performance; redesign tracking; audit data collection; liaise between Design, Product Owners and Development; build data pipelines in Snowflake; monitor pricing impact; manage two junior analysts; champion AI initiatives; advocate for effective analytics and best practices.

Digital Analyst at Collinsons Group

May 16, 2022 - May 16, 2023

Part of the Data & Analytics Team focusing on Priority Pass; build dashboards from multiple data sources; create a Single Customer View; mentor another Digital Analyst; completed Management Development program; support GA4 migration and data-driven marketing decisions; contribute to internal communications and data storytelling.

Marketing Research Analyst at QAD Quinton

November 18, 2019 - March 31, 2022

Research prospective customers across EMEA; compile data for sales teams using Salesforce, D&B Hoovers, ZoomInfo and other sources; create in-depth decks on target verticals and countries; provide regular updates to EMEA management; monitor industry trends using Google Analytics and Google Trends.

Marketing & Web Analyst at Bioepic Ltd

April 15, 2019 - October 31, 2019

Analyze daily trends (Google & Twitter) and report on engaging topics; work in an Agile environment to track website, app and email performance; configure Mixpanel dashboards; set up Google Analytics and Google Tag Manager; oversee SEO strategy and geographic engagement; develop attribution templates for app launches.

Digital Marketing Manager at Liquorice

May 1, 2018 - April 12, 2019

Lead digital marketing reporting for multiple clients; implement content tracking via Google Tag Manager; drive inbound marketing with HubSpot; establish CRM processes and automated workflows; perform SEO analyses and PPC optimization; coordinate influencer campaigns and social content.

Digital Marketing Manager at Hacche Retail Ltd

July 24, 2017 - April 30, 2018

Launch and grow www.personalisedparties.com; manage social media strategy and content; email campaigns; budget management; live events representation; brand collaborations and product curation; collaborate with Product Manager on product decisions; provide regular web performance analysis.

Marketing & Web Analyst at Staak 62

July 21, 2014 - July 21, 2017

On Xbox.com: analyze web performance with Adobe Analytics and Google Analytics; implement tracking for new pages and campaigns; build automated dashboards; measure social, keyword and campaign performance; drive conversions for Xbox ecosystem; propose new pages and features; develop a Family Hub page for security guidelines.

Marketing Executive, Strategy, Operations & Digital Marketing at Standard & Poor’s

January 1, 2011 - February 12, 2014

Project manage web content; analyze page performance with Google Analytics and Omniture; contribute to Digital Marketing strategy; coordinate newsletters (Eloqua) and events; maintain SharePoint intranet; promote content and privacy controls; support intranet and social media efforts.

Marketing Executive at Standard & Poor’s

January 1, 2010 - January 10, 2011

Conduct research within S&P Ratings; design social media strategies and client profiling; develop internal data processes; build dashboards; support internal communications and audience insights.

Administrative Assistant & Digital Marketer at S&P

December 6, 2004 - January 1, 2010

Maintain internal websites; write and format copy; co-chair Digital Marketing team; manage intranet content; maintain biography library; perform general administrative duties.

Administrative Assistant (Temporary) at Ritz Recruitment Agency

September 27, 2004 - December 6, 2004

Update S&P events page; create invitations and joining instructions; support seminars and conventions; manage communications.

Web Designer at Brettles Public Relations and Marketing Ltd

January 3, 2001 - September 4, 2004

Design and build multiple websites; manage site promotion and traffic analysis; contribute to client pitches and campaigns.