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Marketing graduate with hands-on experience in digital marketing, social media content creation, influencer research, and event marketing. Experienced in developing platform-specific content, conducting market and competitor research, and supporting brand campaigns through audience insights and creative storytelling. Proficient in Canva, CapCut, and social media management, with a strong interest in e-commerce, retail, fashion, and consumer brands. Adaptable, detail-oriented, and eager to apply analytical and creative skills to drive online engagement, brand visibility, and business growth.…Marketing graduate with hands-on experience in digital marketing, social media content creation, influencer research, and event marketing. Experienced in developing platform-specific content, conducting market and competitor research, and supporting brand campaigns through audience insights and creative storytelling. Proficient in Canva, CapCut, and social media management, with a strong interest in e-commerce, retail, fashion, and consumer brands. Adaptable, detail-oriented, and eager to apply analytical and creative skills to drive online engagement, brand visibility, and business growth.

Charlie Lam

Digital Marketer, PR Freelancer, Social Media Manager, +2

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Marketing graduate with hands-on experience in digital marketing, social media content creation, influencer research, and event marketing. Experienced in developing platform-specific content, conducting market and competitor research, and supporting brand campaigns through audience insights and creative storytelling. Proficient in Canva, CapCut, and social media management, with a strong interest in e-commerce, retail, fashion, and consumer brands. Adaptable, detail-oriented, and eager to apply analytical and creative skills to drive online engagement, brand visibility, and business growth.…Marketing graduate with hands-on experience in digital marketing, social media content creation, influencer research, and event marketing. Experienced in developing platform-specific content, conducting market and competitor research, and supporting brand campaigns through audience insights and creative storytelling. Proficient in Canva, CapCut, and social media management, with a strong interest in e-commerce, retail, fashion, and consumer brands. Adaptable, detail-oriented, and eager to apply analytical and creative skills to drive online engagement, brand visibility, and business growth.

Available to hire

Marketing graduate with hands-on experience in digital marketing, social media content creation, influencer research, and event marketing. Experienced in developing platform-specific content, conducting market and competitor research, and supporting brand campaigns through audience insights and creative storytelling. Proficient in Canva, CapCut, and social media management, with a strong interest in e-commerce, retail, fashion, and consumer brands. Adaptable, detail-oriented, and eager to apply analytical and creative skills to drive online engagement, brand visibility, and business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Marketing & Events Assistant at Dai3mimi

December 1, 2025 - Present

Assisted with setup, booth operations, event logistics, and on-site coordination for large-scale exhibition events. Promoted products using Canva-made promotional pamphlets. Managed attendee engagement and on-site promotion to support sales outcomes. Coordinated exhibitor outreach by contacting exhibitors, arranging logistics, and supporting event day flow including name tags and check-in processes. Categorised customer enquiries and qualified leads for sales follow-up, supporting customer acquisition during exhibitions and promotional events.

Digital Marketing Intern at IDC Collective

July 1, 2025 - October 1, 2025

Supported digital and influencer-led marketing activities, including consumer engagement, market research, campaign support, and brand communications. Researched and assessed suitable social media influencers across platforms, compiling an internal database of relevant profiles based on niche and brand fit. Produced and edited original short-form content for TikTok using CapCut. Wrote compelling, platform-specific captions for channels including Instagram, Facebook, and TikTok to drive user engagement and campaign messaging. Sourced and curated high-quality on-brand product imagery for client presentations (PPTs) to ensure visual consistency and professional delivery. Conducted competitive and demographic research, analysing generational marketing trends and assisting with brand communication strategies across social platforms.

Marketing Planning & Implementation Project (Buddy Telco Marketing Plan Presentation) at Monash University

March 1, 2024 - June 1, 2024

Developed a marketing plan by analysing Buddy Telco’s industry both internally and externally. Presented and pitched customer-driven insights, SMART objectives, strategic direction, and actionable tactics tailored to the client’s needs.

Marketing Team Member at Hong Kong Students’ Association (HKSA)

April 1, 2023 - December 1, 2023

Designed official membership cards and role-specific cards for committee members using Canva. Maintained branding consistency across internal visuals and printed materials. Contributed to creative brainstorming for student engagement and event marketing activities.

Marketing Communications (Marketing Communication Campaign Project) at Monash University

April 1, 2023 - December 1, 2023

Developed an integrated marketing plan for a skincare brand using influencer marketing and social media. Conducted competitor analysis and created visual content mock-ups for the campaign. Delivered team presentations demonstrating strategic and creative thinking.

Marketing Assistant at Visual Sonic Audio-Tech Limited

March 1, 2022 - May 1, 2022

Supported event marketing activities by attending and coordinating exhibitor and attendee touchpoints. Helped with booth and brand visibility, ensured smooth event flow throughout the day, and engaged with visitors to promote products on-site during the exhibition period.