Charlie Lam

Assisted with setup, booth operations, event logistics, and on-site coordination for large-scale exhibition events. Promoted products using Canva-made promotional pamphlets. Managed attendee engagement and on-site promotion to support sales outcomes. Coordinated exhibitor outreach by contacting exhibitors, arranging logistics, and supporting event day flow including name tags and check-in processes. Categorised customer enquiries and qualified leads for sales follow-up, supporting customer acquisition during exhibitions and promotional events.

Supported digital and influencer-led marketing activities, including consumer engagement, market research, campaign support, and brand communications. Researched and assessed suitable social media influencers across platforms, compiling an internal database of relevant profiles based on niche and brand fit. Produced and edited original short-form content for TikTok using CapCut. Wrote compelling, platform-specific captions for channels including Instagram, Facebook, and TikTok to drive user engagement and campaign messaging. Sourced and curated high-quality on-brand product imagery for client presentations (PPTs) to ensure visual consistency and professional delivery. Conducted competitive and demographic research, analysing generational marketing trends and assisting with brand communication strategies across social platforms.

Developed a marketing plan by analysing Buddy Telco’s industry both internally and externally. Presented and pitched customer-driven insights, SMART objectives, strategic direction, and actionable tactics tailored to the client’s needs.