Available to hire
Hi there, I’m Charlie, a freelance UI and product designer who loves turning complex problems into clean, scalable interfaces. I’ve led design system overhauls for cyber security SaaS, rebuilt data-heavy workflows, and delivered end-to-end UX for large e-commerce platforms. I enjoy collaborating with cross-functional teams and translating strategic goals into tangible design work.
Whether I’m optimising marketing sites, shaping product strategy, or maintaining Webflow storefronts, I focus on clarity, usability, and value. I’m always exploring new tools and techniques to help teams ship better products faster.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Product Designer at Carsales.com.au
August 31, 2024 - August 31, 2024Focused on solving problems through design and expanded skills to include user interviews, concept development and usability testing to validate design decisions. Led the ‘Future Vision’ project to rebrand the carsales brand and define the end-to-end car ownership journey. Designed the new payments platform in the innovations team, managing the entire scope from discovery to execution, working closely with engineers and stakeholders.
Freelance UI / Product Designer at RalphCharlie Freelance
August 1, 2024 - PresentLed a complete UI overhaul for a cyber security SaaS platform, designing a scalable multi-theme design system, rebuilding core workflows and restructuring complex data-heavy interfaces. Redesigned end-to-end UX and UI for a large Auto Parts e-commerce platform, including IA restructure, Part Finder, search logic, product and sell flows, and a full visual refresh. Redesigned BigDatr’s marketing site, reshaping the narrative around product value, clarifying pain points and solutions, and delivering a modernised UI, navigation and systemised visual language. Collaborated with multiple digital agencies to design and deliver web and SaaS products for clients including Roy Morgan and Brunetti Classico, spanning product strategy through to final UI. Designed, built and now maintain a full e-commerce Webflow experience for Koble Designs (UK), from strategy and UX through to execution and ongoing optimisation.
UI / Product Designer at Carsales.com.au
August 1, 2024 - August 1, 2024Started as a Senior UI Designer, bringing consistency to design across core products and driving effective communication. Led the development of the Carsales design system and the design & build of complex component libraries to standardise and streamline workflows. In 2021 transitioned to Product Design, conducting user interviews, concept development and usability testing to validate decisions. Led the Future Vision project to rebrand Carsales and define the end-to-end car ownership journey. Spearheaded the design of the new payments platform in the innovations team, managing discovery through execution with cross-functional stakeholders and engineers.
UI / Product Designer at RALPHCHARLIE Freelance
August 1, 2024 - November 20, 2025Led a complete UI overhaul for a cyber security SaaS platform, designing a scalable multi-theme design system, rebuilding core workflows and restructuring complex data-heavy interfaces. Redesigned end-to-end UX and UI for a large Auto Parts e-commerce platform, including IA restructure, Part Finder, search logic, product and sell flows, and a full visual refresh. Redesigned BigDatr’s marketing site to clarify product value, pain points and solutions, delivering a modernised UI, navigation and systemised visual language. Collaborated with multiple digital agencies to design and deliver web and SaaS products for clients including Roy Morgan and Brunetti Classico, spanning product strategy through to final UI. Designed, built and now maintain a full e-commerce Webflow experience for Koble Designs (UK), from strategy and UX through to execution and ongoing optimisation.
UI / Product Designer at RALPHCHARLIE (Freelance)
August 1, 2024 - November 18, 2025Led a complete UI overhaul for a cyber security SaaS platform, designing a scalable multi-theme design system, rebuilding core workflows and restructuring complex data-heavy interfaces. Redesigned the end-to-end UX and UI for a large Auto Parts e-commerce platform, including IA restructure, Part Finder, search logic, product and sell flows, and a full visual refresh. Redesigned BigDatr’s marketing site, reshaping the narrative around product value, clarifying pain points and solutions, and delivering a modernised UI, navigation and systemised visual language. Collaborated with multiple digital agencies to design and deliver web and SaaS products for clients including Roy Morgan and Brunetti Classico, spanning product strategy through to final UI. Designed, built and now maintain a full e-commerce Webflow experience for Koble Designs (UK), from strategy and UX through to execution and ongoing optimisation.
Freelance | Product Designer at Self-Employed
August 1, 2024 - November 13, 2025Collaborated with a development agency to design and build websites and SaaS products, working with clients such as Roy Morgan and Brunetti Classico. Designed, built, and maintained an e-commerce site for Koble Designs (UK), overseeing strategy, execution, and ongoing optimization. Engaged with existing clients for product design services, conducting complete redesigns for internal tools.
Product Designer at Carsales.com.au
August 1, 2024 - August 1, 2024Started as a Senior UI Designer focusing on design consistency, progressed to leading a design team to develop a comprehensive design system, and managed the design process for innovative projects such as a new payments platform.
Freelance Product Designer at Self-employed
August 1, 2024 - November 7, 2025Collaborated with a development agency to design and build websites and SaaS products, including e-commerce sites for clients like Roy Morgan and Brunetti Classico. Focused on redesigns and product optimization for ongoing clients such as BigDatr and MotherLand.
Senior UI Designer at Carsales.com.au
December 31, 2021 - December 31, 2021Led the development of the carsales design system, oversaw the design and build of complex component libraries to standardise and streamline workflows.
Product Designer at Carsales.com.au
January 1, 2021 - August 1, 2024Moved into a Product Designer role in 2021; conducted user interviews, concept development and usability testing to validate design decisions. Led the Future Vision project to rebrand the carsales brand and define the end-to-end car ownership journey. Designed the new payments platform in the innovations team, managing the entire scope from discovery to execution, collaborating closely with engineers and stakeholders.
Senior Interactive Designer at Redhanded Agency
January 31, 2020 - January 31, 2020Sole digital designer responsible for design of digital campaigns from concept to delivery. Built high-fidelity prototypes to work with offshore developers to ensure design is implemented correctly. Wireframed, user journey mapped and rapid prototyped to get ideas out quick. Managed stakeholders, balanced creative vision with business goals to deliver digital experiences that matter.
Senior UI Designer at Carsales.com.au
January 1, 2020 - January 1, 2021Led the development of the carsales design system, oversaw the design and build of complex component libraries to standardise and streamline workflows.
UI / Product Designer at Carsales.com.au
January 1, 2020 - August 1, 2024Senior UI Designer responsible for bringing consistency to design across core products; led the development of the carsales design system and built complex component libraries to standardise workflows. Progressed to Product Designer in 2021, focusing on user interviews, concept development and usability testing to validate design decisions. Led the ‘Future Vision’ project to rebrand the carsales brand and define the end-to-end car ownership journey. Latest project was the design of their new payments platform in the innovations team, managing discovery through to design execution, and working closely with engineers and multiple stakeholder groups.
Senior Interactive Designer at Redhanded Agency
January 1, 2020 - January 1, 2020Sole digital designer responsible for the creation of digital campaigns, including high-fidelity prototypes and stakeholder management. Delivered impactful digital experiences that aligned with business goals.
Senior Interactive Designer at Redhanded Agency
May 1, 2015 - January 1, 2020Sole digital designer responsible for design of digital campaigns from concept to delivery. Built high-fidelity prototypes to work with offshore developers to ensure design is implemented correctly. Wireframed, user journey mapped and rapid prototyped to get ideas out quick. Managed stakeholders, balanced creative vision with business goals to deliver digital experiences that matter.
Education
Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Retail, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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