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I’m a bold, curious, innovative, and playful creative leader with a strong commitment to delivering design and brand excellence. I translate complex ideas into compelling stories and experiences, and I activate brand opportunities at the intersection of business and design. I value co-creation, collaboration, and inspiration, and focus on building brand impact through high-quality standards, creative direction, and meaningful engagement across global and local teams. I also stay passionate about new trends, platforms, technologies, experiences, and media. More info on my book: _Website not available. Sign in: https://www.twine.net/signup_…I’m a bold, curious, innovative, and playful creative leader with a strong commitment to delivering design and brand excellence. I translate complex ideas into compelling stories and experiences, and I activate brand opportunities at the intersection of business and design. I value co-creation, collaboration, and inspiration, and focus on building brand impact through high-quality standards, creative direction, and meaningful engagement across global and local teams. I also stay passionate about new trends, platforms, technologies, experiences, and media. More info on my book: _Website not available. Sign in: https://www.twine.net/signup_

CARLOS MARTÍNEZ ONAINDÍA

Brand Designer, Creative Director, Art Director, +2

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I’m a bold, curious, innovative, and playful creative leader with a strong commitment to delivering design and brand excellence. I translate complex ideas into compelling stories and experiences, and I activate brand opportunities at the intersection of business and design. I value co-creation, collaboration, and inspiration, and focus on building brand impact through high-quality standards, creative direction, and meaningful engagement across global and local teams. I also stay passionate about new trends, platforms, technologies, experiences, and media. More info on my book: _Website not available. Sign in: https://www.twine.net/signup_…I’m a bold, curious, innovative, and playful creative leader with a strong commitment to delivering design and brand excellence. I translate complex ideas into compelling stories and experiences, and I activate brand opportunities at the intersection of business and design. I value co-creation, collaboration, and inspiration, and focus on building brand impact through high-quality standards, creative direction, and meaningful engagement across global and local teams. I also stay passionate about new trends, platforms, technologies, experiences, and media. More info on my book: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m a bold, curious, innovative, and playful creative leader with a strong commitment to delivering design and brand excellence. I translate complex ideas into compelling stories and experiences, and I activate brand opportunities at the intersection of business and design.

I value co-creation, collaboration, and inspiration, and focus on building brand impact through high-quality standards, creative direction, and meaningful engagement across global and local teams. I also stay passionate about new trends, platforms, technologies, experiences, and media.

More info on my book: Website not available. Sign in: https://www.twine.net/signup

Skills

Brand Identity

Branding

Leadership

Experience Level

Brand Identity

Expert

Branding

Expert

Leadership

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Global Brand Senior Manager at Deloitte Global Brand team (Madrid, Spain)

January 1, 2013 - Present

Leads global brand and creative operations within Deloitte Global, managing the Global Creative Studio and overseeing the development of brand assets, tools, and applications for brand expression, activation, and engagement. Ensures Deloitte’s brand identity, creative, and design standards are supported by independent marketing activities across the organization, including member firms operating in 150+ countries. Owns global guideline creation and maintenance (e.g., logo, colors, typography, illustration, sonic brand, accessibility such as WCAG, brand purpose/positioning, verbal identity, and applications across environments, collateral, events, exhibitions, audiovisual, and merchandising). Advises and provides art direction as an executive creative consultant on global initiatives including sponsorships, global advertising campaigns, and brand positioning rollouts. Designs custom identity packages for industry/service-line practices and sub-brands, and leads rebranding efforts acro

Global Brand and Creative Manager at Deloitte (Madrid, Spain)

January 1, 2007 - January 1, 2011

Brand and Creative Supervisor at Deloitte Touche Tohmatsu (New York, USA)

January 1, 2004 - January 1, 2008

Brand and Visual Identity Supervisor at Deloitte Spain (Madrid, Spain)

January 1, 2000 - January 1, 2004