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I’m Charlotte Ceccarelli, a Swiss-Italian marketing and communication professional with extensive experience shaping luxury brand narratives and 360 campaigns across global markets. I thrive in fast-paced environments where I can blend creative storytelling with data-driven strategy, coordinating cross-functional teams to deliver high-impact content, from product shoots to digital experiences. My passion lies in crafting compelling brand experiences that highlight craftsmanship, personality, and customer-centric innovation. Over the years I’ve led content strategy developments, managed multi-channel campaigns for top luxury houses, and optimized e-commerce experiences. I enjoy turning briefs into tangible campaigns, optimizing global assets, and continuously improving the customer journey across boutiques, exhibitions, and digital touchpoints.…I’m Charlotte Ceccarelli, a Swiss-Italian marketing and communication professional with extensive experience shaping luxury brand narratives and 360 campaigns across global markets. I thrive in fast-paced environments where I can blend creative storytelling with data-driven strategy, coordinating cross-functional teams to deliver high-impact content, from product shoots to digital experiences. My passion lies in crafting compelling brand experiences that highlight craftsmanship, personality, and customer-centric innovation. Over the years I’ve led content strategy developments, managed multi-channel campaigns for top luxury houses, and optimized e-commerce experiences. I enjoy turning briefs into tangible campaigns, optimizing global assets, and continuously improving the customer journey across boutiques, exhibitions, and digital touchpoints.

Charlotte Ceccarelli

Brand Strategist, Marketing Strategist, Content Creator

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I’m Charlotte Ceccarelli, a Swiss-Italian marketing and communication professional with extensive experience shaping luxury brand narratives and 360 campaigns across global markets. I thrive in fast-paced environments where I can blend creative storytelling with data-driven strategy, coordinating cross-functional teams to deliver high-impact content, from product shoots to digital experiences. My passion lies in crafting compelling brand experiences that highlight craftsmanship, personality, and customer-centric innovation. Over the years I’ve led content strategy developments, managed multi-channel campaigns for top luxury houses, and optimized e-commerce experiences. I enjoy turning briefs into tangible campaigns, optimizing global assets, and continuously improving the customer journey across boutiques, exhibitions, and digital touchpoints.…I’m Charlotte Ceccarelli, a Swiss-Italian marketing and communication professional with extensive experience shaping luxury brand narratives and 360 campaigns across global markets. I thrive in fast-paced environments where I can blend creative storytelling with data-driven strategy, coordinating cross-functional teams to deliver high-impact content, from product shoots to digital experiences. My passion lies in crafting compelling brand experiences that highlight craftsmanship, personality, and customer-centric innovation. Over the years I’ve led content strategy developments, managed multi-channel campaigns for top luxury houses, and optimized e-commerce experiences. I enjoy turning briefs into tangible campaigns, optimizing global assets, and continuously improving the customer journey across boutiques, exhibitions, and digital touchpoints.

Available to hire

I’m Charlotte Ceccarelli, a Swiss-Italian marketing and communication professional with extensive experience shaping luxury brand narratives and 360 campaigns across global markets. I thrive in fast-paced environments where I can blend creative storytelling with data-driven strategy, coordinating cross-functional teams to deliver high-impact content, from product shoots to digital experiences. My passion lies in crafting compelling brand experiences that highlight craftsmanship, personality, and customer-centric innovation.

Over the years I’ve led content strategy developments, managed multi-channel campaigns for top luxury houses, and optimized e-commerce experiences. I enjoy turning briefs into tangible campaigns, optimizing global assets, and continuously improving the customer journey across boutiques, exhibitions, and digital touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Fluent

Italian

Fluent

English

Fluent

Spanish; Castilian

Intermediate

German

Intermediate

Work Experience

Brand Content Creation Specialist at AUDEMARS PIGUET Le Brassus

October 1, 2005 - August 31, 2021

Led the global content creation program with a focus on digital platforms, aiming to reshape the brand's content strategy across all touchpoints. Collaborated with cross-functional teams to produce compelling assets that showcase craftsmanship and brand personality, including coordinated product shoots, videos, and boutique displays. Contributed to improving global content consistency and optimizing asset delivery for worldwide markets.

Brand Communications Coordinator at AUDEMARS PIGUET Le Brassus

September 1, 2021 - January 31, 2024

Participated in the development of new global advertising campaigns from brief to external agencies and implementation worldwide. Coordinated existing campaigns with local subsidiaries to ensure execution as planned. Organized product shoots and videos highlighting craftsmanship and brand personality. Developed displays for worldwide boutiques, exhibitions, and events to reinforce brand storytelling.

Brand Communications Lead Coordinator at AUDEMARS PIGUET Le Brassus

January 1, 2024 - Present

Full autonomy on the 360° creation of communication campaigns, with a focus on reshaping the global content strategy across all touchpoints. Lead cross-functional teams to ensure alignment of creative concepts, digital platforms, and physical presentations at key events and boutiques.

Transversal Marketing Watches & Jewellery Intern at DIOR

January 1, 2021 - July 1, 2021

Coordinated e-commerce launches and worked closely with the digital team to enhance the Watches & Jewellery category’s customer experience. Collaborated with development and packaging designers to create tailor-made packaging for High End pieces. Managed the content of the brand app used by worldwide sales teams and improved its functionalities. Developed tools such as product certificates, client sheets, and catalogs.

Global Advertising Intern at SAINT LAURENT

September 1, 2019 - March 1, 2020

Coordinated the full advertising production process from concept through final publication. Tracked upcoming ads worldwide using Excel to ensure deadlines. Analyzed franchises’ advertising spend and proposed tailored actions to boost brand awareness within budget targets. Conducted competitive benchmarking to refine communication strategies.

Wholesale Intern at TOD’S GROUP

March 1, 2019 - June 1, 2019

Analyzed sell-through reports from department stores and e-commerce platforms. Coordinated events for selling campaigns and completed benchmarks online and in-store to determine price positioning.

PR Intern at ANGELO SENSINI COMMUNICATION

February 1, 2018 - August 1, 2018

Analyzed press reviews across magazines, newspapers, websites, and social media. Managed send-outs according to journalists’ needs and supported upstream shootings. Presented new collections during Press Days attended by influential French stylists.

Client Care Services Watches & Jewellery Intern at LOUIS VUITTON

April 1, 2016 - August 1, 2016

Created innovative training tools for watchmaking, including videos involving multiple departments. Elaborated jewellery guides and leaflets explaining services. Implemented benchmarks regarding customer services offered by main competitors.