Available to hire
I help brands turn content into growth - not just noise.
My work sits across organic social, brand content and strategy - building attention, relevance, and long-term audience value that actually drives commercial results.
No trend-chasing. No vanity metrics.
Just clear positioning, strong messaging, and content designed to compound over time.
Typical work includes:
• Organic social & content strategy
• Brand & messaging direction
• Growth-focused content frameworks
• Strategic consulting
I work best with brands that want to do it properly - not just post for the sake of posting.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Social Media Manager at Finnson
January 1, 2025 - PresentWriting, creating, executing and scheduling content across all social channels including Instagram, Facebook, TikTok and Pinterest. Setting overall tone and direction of the community. Social Media lead at all campaign photoshoots and marketing events. Managing customer relationships and conversation across all social channels. Leading and writing copy for monthly blog posts. Presenting monthly content calendars and ideas. Producing and managing weekly email marketing campaigns within Klaviyo. Monthly reporting across all analytics. Creating video content across all paid advertising.
Freelance Business Operations & Marketing Assistant at Whatever Sweats
January 1, 2025 - February 1, 2025Customer service responsibilities - dealing with customer queries, complaints, order issues. Working with fulfilment centre to release orders and manage stock. Managing customer relationships and conversation across Instagram and TikTok. Creation of monthly blog posts. Creation of weekly email marketing campaigns in Klaviyo. Monthly reporting through analytics suite.
Freelance Social Media Coordinator at Specky & Ginge
May 1, 2024 - PresentWriting, executing and scheduling content for a variety of clients from all sectors across all social channels. Editing short-form videos using Canva. Setting overall tone and direction of the community. Managing customer relationships and conversation across Instagram, Facebook, Twitter, LinkedIn and Google Business. Leading and writing copy for monthly blog posts across all clients. Presenting monthly content calendars and ideas. Managing paid campaigns across Facebook, Instagram and LinkedIn.
Director at Disco Baby Clothing
March 1, 2015 - PresentRunning an independent clothing label; solely responsible for managing all aspects of the business including the financials, digital marketing, HR, customer service, buying and designing.
Social Media & Community Manager (Contract) at American Eagle UK
January 1, 2015 - March 1, 2015Social Media - Managed day-to-day execution of editorial calendars, setting overall tone and direction of the community. Moderating customer relationships and conversation across Facebook, Twitter and Instagram. Communicated content schedule each week to US partners and provided weekly reports to all business partners. Made recommendations for influencer and blogger outreach, working with PR Agency. Monitored mentions and sentiment across public, owned communities and conversations. Monitored competitor’s presence in the social space and compiled weekly reporting on most engaging content.
Digital Acquisition Manager (Contract) at Urban Outfitters Group
January 1, 2014 - September 1, 2014Affiliate Marketing - Set up new affiliate programme with Linkshare delivering +253% traffic and +62% revenue on forecast. Conducted affiliate audit, introduced voucher codes, introduced a comms schedule, managed gifting programmes, blogger outreach, weekly newsletters and exclusive codes. SEM - Introduced and managed transition of new agency and delivered +37% traffic and +28% revenue on forecast. Worked closely with US team to share learnings and introduced new initiatives such as generic campaigns, product listing ads and image extensions. Display & Retargeting - Tested, ran and managed programmes across FBX, AMNET and GDN networks. Delivered ROI of 49% through GDN and 22% through FBX. Social Media - Introduced Google Plus profile for brand to aid with natural search, grew channel signficantly and set up an editorial calendar for the page. Managed paid Facebook advertising and Twitter promotions. International Marketing - Introduced and managed PPC programme across 12 new territorie
Digital Marketing Manager at Arcadia Group
May 1, 2011 - December 1, 2013Social Media - Took Facebook channel from 9k fans to 615k whilst maintaining high engagement rate and increasing revenue through the channel by 41% YoY. Introduced new channels including Twitter (5k), Instagram (4k), YouTube, Pinterest and Google Plus. Built in-house social campaigns, pages and promotions through Wildfire Interactive. Managed social campaigns including video content with brand ambassadors Reggie Yates and Amir Khan. Introduced and maintained brand blog with editorial calendar plus ran blogger outreach programmes. Email Marketing - Grew database to 500k+, average open rate from 18% to 26%, click through rate from 13% to 19% and conversion rate from 3% to 4%. Introduced welcome and reactivation programmes plus birthday campaigns. Tested subject lines, send day/time, content and segmentation. Introduced offline sign-up initiative to stores. Managed tri-weekly email campaigns through Cheetahmail including managing briefs and creative, copywriting, then reporting and analys
Digital Marketing & Ecommerce Manager at Sunspel
March 1, 2010 - April 1, 2011Marketing - Introducing and managing brand's Facebook page and Twitter profile. Owned the brand blog, managed editorial calendar, copywriting and implementing blogger outreach. Created content for fortnightly email marketing campaigns through Mail Chimp to database of 100k and provided post-analysis and reporting. Introduced and managed an affiliate marketing programme through Linkshare. Managed SEO & PPC agency. Website Management - Ensuring all web content is up to date through site CMS. Uploaded products and managed online merchandising along with stock control. Reporting & analysis on weekly KPIs using Google Analytics. Creative & Press - Led all photography shoots including art direction, casting & styling. Collating press for editorial & managing sample library.
Account Manager (Design) at Vapour
April 1, 2006 - March 1, 2010Clients - Nike, Warner Music, Universal Music, Island Records, O2 Academy, Subliminal Records, Defected Records and MTV. Marketing Disciplines - Design for print and web, branding, PR and copywriting. Key Responsibilities - Project management and key account manager for clients and suppliers. Client presentation and structuring proposals. Writing and issuing creative briefs. Managing critical paths and working to deadlines. Monitoring production and print process. Budgeting, costing and invoicing. Media planning, buying and scheduling.
Digital Marketing Manager at Burton (Arcadia Group)
March 1, 2010 - December 1, 2013Social Media: grew Facebook from 9k to 615k fans with high engagement and 41% YoY revenue growth; introduced Twitter, Instagram, YouTube, Pinterest and Google Plus; built in-house campaigns; brand ambassadors; brand blog and blogger outreach. Email Marketing: grew database to 500k+, improved open rate, click-through rate and conversion rate; introduced welcome, reactivation and birthday campaigns; offline sign-ups; tri-weekly emails via Cheetahmail. Affiliate Marketing: reduced commission rates and ran newsletters; PPC: improvements; retargeting with AdRoll; achieved first-page SERPs for jeans keywords; introduced attribution model.
Education
BA Honors in Communications and Cultural Studies with Media (2:1) at Leeds University
January 1, 2002 - January 1, 2005A-Levels at Notre Dame Sixth Form College
January 11, 2030 - January 1, 2001GCSEs (10 GCSEs) at Prince Henry's Grammar School
January 11, 2030 - January 1, 1999BA Honors in Communications and Cultural Studies with Media at Leeds University
January 1, 2002 - January 1, 2005A-Levels at Notre Dame Sixth Form College
January 1, 2001 - January 1, 2001GCSEs at Prince Henry's Grammar School
January 1, 1999 - January 1, 1999Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Manufacturing, Professional Services
View full portfolio: https://www.twine.net/signin
I help brands turn their social media into something that actually drives growth — not just content for the sake of it.
I work across strategy and content, usually with founders and small teams, shaping ideas into something consistent, engaging and commercially useful. That can look like anything from reels and carousels through to bigger-picture content direction and growth planning.
Most of my work sits in fashion, lifestyle and e-commerce, where tone, aesthetic and clarity really matter.
Recent results include growing a brand from 8k to 18k+ with strong engagement, and increasing social-driven revenue from £6k to £39k+ within a year.
I’m best suited to brands that want their content to feel considered, relevant and actually work — not just fill a feed.
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