I'm Charlotte Smith, Executive Partner at Ignite Digital Partners, where I architect ongoing communication ecosystems that unify brand, marketing, and investor messaging into an infrastructure that compounds market confidence. I specialize in narrative architecture, channel integration, and performance systems for leadership teams in Natural Resources, Capital Markets, and Growth-stage organisations. I combine strategic thinking with hands-on execution across paid media, CRM automation, content systems, and analytics to turn complex ideas into investor-grade clarity.…

Charlotte Smith

I'm Charlotte Smith, Executive Partner at Ignite Digital Partners, where I architect ongoing communication ecosystems that unify brand, marketing, and investor messaging into an infrastructure that compounds market confidence. I specialize in narrative architecture, channel integration, and performance systems for leadership teams in Natural Resources, Capital Markets, and Growth-stage organisations. I combine strategic thinking with hands-on execution across paid media, CRM automation, content systems, and analytics to turn complex ideas into investor-grade clarity.…

Available to hire

I’m Charlotte Smith, Executive Partner at Ignite Digital Partners, where I architect ongoing communication ecosystems that unify brand, marketing, and investor messaging into an infrastructure that compounds market confidence.

I specialize in narrative architecture, channel integration, and performance systems for leadership teams in Natural Resources, Capital Markets, and Growth-stage organisations. I combine strategic thinking with hands-on execution across paid media, CRM automation, content systems, and analytics to turn complex ideas into investor-grade clarity.

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Language

English
Fluent

Work Experience

Executive Partner at Ignite Digital Partners
January 1, 2026 - Present
Architects always-on communication ecosystems uniting brand, investor messaging, and digital infrastructure; leads narrative positioning and stakeholder journey design for Natural Resources, Capital Markets, and Growth Stage clients; designs intelligence loops with dashboards, attribution, and sentiment reporting; partners with C-suite to align brand, IR, and channels into a coherent, measurable ecosystem.
Chief Marketing Officer at Ignite Digital Partners
October 1, 2024 - January 1, 2026
Scaled full-funnel lead generation with CRM automation and paid campaigns across Google, Meta, and LinkedIn; improved conversion through landing page testing, messaging optimization, and audience segmentation; directed multichannel campaigns and built influencer partnerships expanding brand reach and community engagement.
Business Development & Marketing at Moovly (Praefidi Holdings)
June 1, 2021 - September 1, 2024
Led B2B lead generation campaigns combining email outreach, LinkedIn, and CRM workflows; secured key client orders by leading demos and creating sales enablement templates; managed multi-platform content, social analytics, and email marketing to build measurable audience engagement.
Director & Marketing Lead at MaltaMove.com
January 1, 2017 - August 1, 2021
Directed end-to-end digital marketing operations including SEO, paid search, social media, email, and web; built and maintained the website with content, design, and brand-consistent updates; developed email marketing programs to improve retention and generate repeat leads.
Marketing Coordinator at Mayfair Laser Clinic
November 1, 2019 - June 1, 2020
Managed social media operations, email campaigns, and paid search performance; produced marketing materials ensuring brand consistency across digital touchpoints.
Digital Marketing Intern at CB Content Creators
June 1, 2020 - February 1, 2021
Created content for client accounts, analyzed Google Ads performance data, and supported campaign management under senior direction.
Business Development and Marketing at Moovly (Praefidi Holdings)
June 1, 2021 - September 1, 2024
SaaS Video Tech Platform — led campaigns, content strategy, and digital growth initiatives; developed B2B lead generation programs and coordinated between marketing and business development.
Director and Marketing Lead at MaltaMove.com
January 1, 2017 - August 1, 2021
Directed end-to-end digital marketing operations including SEO, paid search, social media, email, and web to grow brand visibility and customer acquisition.

Education

Diploma in Digital Marketing at Digital Marketing Institute / ICE Campus Malta
January 1, 2020 - April 23, 2026
Graphic Design (CMPD) at ICE Malta
January 11, 2030 - April 23, 2026
Diploma in Digital Marketing at Digital Marketing Institute / ICE Campus Malta
January 1, 2020 - April 23, 2026
Diploma in Digital Marketing at Digital Marketing Institute / ICE Campus Malta
January 1, 2020 - January 1, 2020
Graphic Design (CMPD) at ICE Malta
January 1, 2020 - January 1, 2020

Qualifications

Diploma in Digital Marketing
January 1, 2020 - April 23, 2026
Graphic Design (CMPD)
January 11, 2030 - April 23, 2026
Diploma in Digital Marketing
January 1, 2020 - April 23, 2026
Diploma in Digital Marketing
January 1, 2020 - January 1, 2020

Industry Experience

Agriculture & Mining, Consumer Goods, Professional Services, Software & Internet, Retail, Wholesale & Distribution, Healthcare, Financial Services, Travel & Hospitality, Media & Entertainment