Product Marketing Manager at Amazon

Product Overview: Seller Wallet is a cross-border payment product enabling USD-to-20+ currencies conversions, transfers to global bank accounts, and supplier payments. Owned and executed end-to-end content roadmap, ensuring assets aligned with localized style standards; bridged U.S. product leadership with China-based teams for GTM; developed online marketing strategy and channel optimization; identified new market opportunities and piloted small-scale go-to-market initiatives, including a 2023 free-trial pilot across China.

Product Marketing Manager at Checkout.com

Value proposition & product positioning: defined China market value proposition from scratch, aligning with customer needs, regional trends, and competitive landscape. New Feature GTM: developed go-to-market playbooks and messaging; led cross-functional collaboration across Product, Marketing, Sales, and Customer Success; created sales enablement materials and strategic communications plans.

User Growth Manager at Lufax Holding Ltd

Led a full-function marketing team of 7; owned user growth strategy and execution across all commercial channels. Drove growth of new users, active users and product revenue. Managed annual budget of 8 million including phone sales, social media, and live streaming to support YoY growth and ROI targets.

International Product Marketing Expert at Alibaba Group

Acquisition strategic & execution: defined product value proposition, channel expansion, and marketing initiatives to drive acquisition; partnered with cross-functional teams regionally and globally to incubate PayLater. Program management & funnel optimization: drove product improvements and UX optimization, including scaling initiatives and process mapping; leveraged data to improve the seller journey; contributed to PayLater mobile product launch and 2.0 optimization, achieving 100% adoption increase. Research & strategic insight: collaborated with U.S. office on market analyses and customer research; translated insights into product decisions and helped the China team understand market differences.

Regional Strategic Sales Manager at JD Finance

Strategic planning & leadership: oversaw product and business development strategies of the big data team in U.S. and China; built product from scratch; managed a team of 10 equity analysts, data scientists and sales professionals. Business development: generated new business; built relationships with institutional investors and suppliers in U.S. and China; negotiated and closed large deals.