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With two years of digital marketing experience, I specialise in activating paid social campaigns across various platforms, and creating rich & engaging content. My expertise includes creating strong social media strategies across both paid & organic social media, optimising campaigns customised to brand goals, and creating high quality content for platforms including Meta, TikTok and Pinterest.…

Charlotte Leigh

Content Creator, Content Strategist, Social Media Freelancer, +3

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With two years of digital marketing experience, I specialise in activating paid social campaigns across various platforms, and creating rich & engaging content. My expertise includes creating strong social media strategies across both paid & organic social media, optimising campaigns customised to brand goals, and creating high quality content for platforms including Meta, TikTok and Pinterest.…

Available to hire

With two years of digital marketing experience, I specialise in activating paid social campaigns across various platforms, and creating rich & engaging content. My expertise includes creating strong social media strategies across both paid & organic social media, optimising campaigns customised to brand goals, and creating high quality content for platforms including Meta, TikTok and Pinterest.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Language

English

Fluent

French

Beginner

Work Experience

Global Paid Social Specialist at Cotton On Group

May 1, 2025 - June 6, 2025

Global role managing, building, optimising and reporting on paid social campaigns across Meta, TikTok, Pinterest and Snapchat for Cotton On & Factorie. Partnered with regional and brand teams and stakeholders to execute campaigns, develop strategies, report on key metrics and optimise performance while managing monthly media planning and budgets.

Global Paid Social Coordinator at Cotton On Group

January 1, 2024 - May 1, 2025

Implemented, built and reported on paid social across Meta, TikTok, Pinterest & Snapchat for Cotton On, Factorie, Supre & Typo. Collaborated with region and brand teams to execute campaigns, reported on metrics, and provided actionable insights. Supported Typo content through filming and editing to ensure platform relevance, on-brand messaging and brief compliance.

Communications and Kids Intern at Elim Christian Centre

January 1, 2023 - December 31, 2023

Planned, created and published engaging content across Facebook, Instagram & TikTok for Elim’s social channels, incorporating videography, photography, graphic design and copywriting to drive audience engagement. Led content production end-to-end, ensuring consistent branding and messaging. Managed a diverse team to deliver weekly programs, demonstrating leadership, communication and project management.

Customer Service Representative at Glassons & Hallensteins

October 1, 2021 - December 31, 2022

Handled customer inquiries and issue resolution across phone, email and social media DMs, ensuring a seamless brand experience. Managed Facebook DMs for Glassons and Hallensteins, responding promptly and escalating as needed. Demonstrated strong communication and collaboration with internal teams to resolve concerns and maintain product knowledge for accurate responses.