Hi, I’m Charmaine Lam, a senior marketing leader with 10+ years of experience across DTC retail, mobility tech, and fintech. I specialize in regional campaign strategy, customer lifecycle marketing, and CRM-led growth across SEA, APAC, LATAM, and EMEA. I’ve delivered measurable business outcomes by building scalable, multi-channel programs and cross-functional collaboration with product, sales, and operations to accelerate growth. I’ve driven remarkable results such as a 13.46x ROI on VT Markets’ highest-performing campaign, a Lunar New Year activation achieving 3.75x higher participation, 50% MAU growth at Ryde, and 25% YoY ecommerce growth at Petite Bateau. I thrive on turning data into actionable plans, mentoring cross-functional teams, and delivering cohesive customer experiences across digital and offline channels.…Hi, I’m Charmaine Lam, a senior marketing leader with 10+ years of experience across DTC retail, mobility tech, and fintech. I specialize in regional campaign strategy, customer lifecycle marketing, and CRM-led growth across SEA, APAC, LATAM, and EMEA. I’ve delivered measurable business outcomes by building scalable, multi-channel programs and cross-functional collaboration with product, sales, and operations to accelerate growth. I’ve driven remarkable results such as a 13.46x ROI on VT Markets’ highest-performing campaign, a Lunar New Year activation achieving 3.75x higher participation, 50% MAU growth at Ryde, and 25% YoY ecommerce growth at Petite Bateau. I thrive on turning data into actionable plans, mentoring cross-functional teams, and delivering cohesive customer experiences across digital and offline channels.WWWW…