Kyriakos Chasikos
I am a results-driven digital marketing leader with 8+ years of experience delivering performance-driven campaigns in fintech.
About
I am a results-driven digital marketing leader with 8+ years of experience delivering performance-driven campaigns in fintech. I specialize in customer acquisition, retention, and data-backed optimization, and I have led growth initiatives as Head of Traffic Acquisition and Retention at IronFX since 2020, with prior impact at FXPRIMUS, Fondex/TopFX, and Kawase/TopFX.
I thrive on cross-functional collaboration with product and engineering to build high-impact products, loyalty programs, and scalable CRM funnels. My toolkit includes Google Ads, Social Media Ads, CRM automation (Optimove, HubSpot, SendGrid), and analytics platforms (GA4, Google Tag Manager, Data Studio, Looker Studio) to drive profitable growth and measurable results.
- 10 years' experience
- Joined February 2026
Languages
- Greek, ModernFluent
- EnglishFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Financial Services
- Professional Services
Work experience· 4 roles
Led acquisition and retention strategies, launched retention projects, and managed a cross-functional marketing team in collaboration with product and analytics to deliver profitable growth. Established KPI dashboards and ongoing optimization, delivering significant ROAS improvements and enhanced CRM-driven retention initiatives.
Directed acquisition and automation initiatives, leading cross-functional marketing efforts and defining long-term CRM strategies. Achieved 3:1 ROAS for acquisition campaigns and increased leads by 60% through paid campaign optimization.
Managed monthly marketing budget, led in-house designers/developers/creatives to produce landing pages, emails, and promotional materials. Established processes to improve cross-department communications and marketing efficiency.
Education
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