Industry — Product: Mental health professions

Project: A business website (front-end & back-end) was studied and designed, including online appointment booking functionality. The website was fully connected and organized for proper tracking and measurement (GTM, GA4 + Events, Google Ads tags, Search Console, Meta Business Manager, Ad Account & Meta Pixel). In addition, a fully optimized Google Business Profile was created to improve ranking in local search results.

Industry — Product: Apparel

Challenge: The existing campaign structure had begun to underperform, while at the same time a channel that was generating relatively low-cost traffic with strong intent was about to be lost.

Solution: A full-funnel strategy was implemented along with budget relocation between Meta and Google, identifying new sources to maintain and increase traffic while keeping ROI at the desired levels.

Industry — Product: Retail

Challenge: In a product category and area with extremely high competition, the business needed to find a way to immediately attract more visits to the physical store.

Solution: With a strong offer and campaigns on Google & Meta that leveraged local targeting capabilities, the store saw a significant increase in incoming customers as well as revenue within just a few days.

Industry — Product: Manual trades

Challenge: The need was to run Google Ads despite having no digital presence whatsoever.

Solution: A corporate website (front-end & back-end) was studied and designed. The website was fully connected and organized for proper tracking measurement related to Google Ads (GTM, Google Analytics, Google Ads tags). Subsequently, the Google campaign was set up with the goal of generating phone calls from potential customers located only in specific areas — a campaign that performed exceptionally well.